This post is Part One of a series we will be writing regarding the elements of a successful and effective homepage. Your website homepage should be thought of as your first impression to your website visitors. An effective homepage is like arriving to a job interview looking put together, dressed nicely, groomed, smiling, with your resume organized, with you, and
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For many website owners, especially those who have had a site for years, may consider a very important piece of their website’s SEO. You’ve heard us talk about “relevant content” many times. Relevant content has to do with content on your site that is interesting and shows value to your readers. Relevant content is also content that is updated on
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No matter the industry, service, or product, there is sure a lot of competition out there and it seems to only grow each day. A great way to narrow down your competition is to start local. Here are a few methods to increase your business’ local search results online: 1. SEO - Google tends to lead the pack when it comes
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Choosing a domain name is one of the most important steps in building a website for your business. Just like your business name, logo, and branding, it is what your customers will remember you by and something you don’t want to change very often, if at all. It is best to keep confusion at a minimum for your clients and
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Q: If you could give your clients one marketing tip (besides having a website, of course), what would it be? A: Besides having a custom website built for your business, networking is one of the best things you can do to grow your client base and presence in your community. For many of us business owners, we live in a
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What Is Your Website’s Call To Action? When you’re building your website or having one designed and developed for you, incorporating a “call to action” is extremely important to your marketing efforts. What is a “call to action?” Good Question. A Call to Action is simply something or somewhere on your site that is designed to guide the viewer to
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