Video is a great method to boost interest in your business and website. Featuring current clients, portfolio work, requested services, or even a bio on you and your staff can greatly increase your client’s understanding and experience.
A video featured on your website is one of the best ways to gain a visitor’s attention and amplify their curiosity in your services or products. You want to make sure the video is placed on a frequently visited page, such as the home, about us, services, or contact us pages. Also, if your video has sound enabled, avoid having it play automatically as visitors can find this annoying and will most likely exit your entire website immediately. Instead, you can feature a play option where the video will only begin playing once clicked. Video can add an element of fun and flash to any website in order to peak visitor’s interest.
Another great way to feature your video online is to upload it to YouTube. This won’t necessarily help your SEO but it will definitely gain you new visitor’s and traffic to your site. You can include the url for your site somewhere in the video itself or in the description. This also allows you to post your video on social media sites such as Facebook, as well as feature it on your blog.
The number one way video can help your business is through gaining your audiences attention immediately through catchy music, flashy video, use of color, and placing your business identity throughout. In order to gain new business, you want your video to stick in the mind of the viewer so they can’t wait to work with you. Bring in your personality and quirks to the video, or feature something you offer that your competition does not.
Video is one of the best way to let down your guard and show your clients something a little more personal or exciting that they typically do not get through just reading your site’s content and looking at photos. Use it to your benefit or contact Thrive Web Designs today to see how we can help you with your video needs.
View Thrive’s promotional video on YouTube!
Until Next Time!
Bonnie Olswanger
Thrive Web Designs, a Boise web design company.
Visit our website to find out more about Thrive!