It’s pretty amazing how quick the days, months and years fly by. And it’s really fascinating in an industry of constant movement, that web design continues to evolve year after year. Here at Thrive, we work extremely hard to make sure our team stays up to date with the newest trends, latest and greatest tips, and most importantly, web standards.
This post highlights a few important key elements of good web design, for today, tomorrow and whatever is to come.
Good design is still important. Good design is about always changing
“Like a fine wine, we get better with age.” I’m sure you’ve heard this quote, as it’s pretty classic. Well when it comes to design, this is the exact OPPOSITE. Certain things follow the aging process nicely. Wine, vintage cars, old beautiful homes, etc.
But when it comes to good design, you never hear people say, “yeah, my website is 10 years old, and has a really great old look about it.”
That’s because the industry of web design focuses around providing new and intriguing design and usability for your customers to ensure that when they visit your website, they are having a good experience. Because let’s face it; if your site is 3+ years old, it’s probably due for a facelift.
*A good design standard that we try to follow: Use as little as possible, “keep it simple”
Users don’t want to be bogged down by an over-abundance of colors, graphics and other elements. They’re coming to your site for a reason, and it’s your job to keep them on the site long enough so that they can potentially become your next lead, customer, client, etc. Good design should be about using is little as possible, but in a way that still provides your customers with a sense of class, confidence and beauty.
It looks good, but how does it run?
Just as much attention should go into a website’s development as it does its design. The two work very closely together to ensure a seamless product. Without good design, you’ll have a poor user experience. Without good development, you’ll have a beautiful site that can’t function. The reason why the best developed projects are broken into so many phases, is this ensures that the site is being built based on checkmarks for you and the client. Good development is essential for any great project.
Can you measure success?
Using Google Analytics and related tools that measure website metrics is important and will continue to carry lots of weight. There’s no better way to measure the success of your new site by tapping into these tools. Working with professionals with a strong understanding of SEO principles will give you a higher chance of success when it comes to marketing your site online.
Until Next Time,
Josh Olswanger
Thrive Web Designs – Your Boise Web Design Team
