As many of us know, Google My Business is a free tool that allows you to manage information about your business on Google Search. This includes your business name, address, hours of operation, photos, and more. It also allows you to review and reply to reviews left by customers about your company.
However, there is another important Google My Business feature that you should be aware of. With the ability to share posts on your GMB profile, you are given the opportunity to announce upcoming events, share what’s new, showcase new products and services, and promote offers while providing potential customers with more personalized information about your company. These posts are then shared just below your reviews when someone searches for your business.
That’s why Thrive Web Designs would like to provide you with the following guide on using Google My Business posts to help boost SEO, improve your online presence, and generate more traffic to your website.
The Benefits Of Google My Business Posts
Leverage Over Your Competition
Since its release in 2017, many companies are either unaware of this important new feature or have yet to start using it. This may be because the competition is either unsure how to fit GMB posts into their online marketing strategy, or they simply don’t take the time and effort to share the content they’ve already created. This can provide you with important leverage over the competition. Even if your competitors start utilizing GMB posts in the future, you’ll maintain the edge by having been active online for a longer amount of time.
It’s A Free Way To Advertise
Creating posts on Google My Business is a free way to advertise and boost your online visibility. For instance, you may reach customers who search for you on Google rather than follow you on social media. Furthermore, you can boost your SEO efforts as you can use GMB posts to share quality links back to your professional web design. You also increase the chances of people sharing your content, which, in turn, equals quality backlinks that increase your domain authority.
When potential customers search for your company, your latest GMB post will appear, providing them with additional information they may be looking for. These posts will greatly contribute to the online image you portray by allowing you to decide what kind of message you are sending. As a way to let consumers see the human side behind your company, GMB posts allow you to set yourself apart from the competition while providing potential customers with reasons to do business with you.
Keep Customers Well-Informed
Google My Business posts are an excellent way to share quick news stories about your company, industry, and local area. This kind of content shows potential customers that you are up-to-date with what is happening in your field, providing them with the impression that you are an authoritative source for information.
By making things easier for users to find, you will increase the chances of them taking action. This, in turn, increases the chances of converting them into customers since they only need to click to learn more about the specific things you are offering.
Creating Google My Business Posts
- Navigate to your Google My Business dashboard. Here you can view current posts or create a new one by clicking on “posts” in the left sidebar.
- Once you decide what kind of post you want to make, you can simply click “Add Update”, “Add Event”, “Add Offer, or “Add Product”. You will then be able to upload an image, write a short description, and add other details depending on the post. You can also add a link back to your website by clicking “Add a Button”.
- Once you publish your post, it will appear in the local search results with your business when someone searches for you, along with other information from your listing.
Professional Web Design
At Thrive Web Designs, we encourage all of our clients to take full advantage of their Google My Business listing and all the wonderful features it provides. As professional web design experts, we believe it’s truly worthwhile to turn every blog post, event, offer, and announcement into a Google My Business post. If you would like to learn more about ways we can help you leverage your Google My Business profile, contact us by filling out our online form or call us at (208) 391.2504.