Blogging doesn’t just help a website, it helps a business maintain an online presence while setting you apart from the competition. Not only will a blog help you obtain new customers, it provides you with the ability to share relevant information about your company while promoting your brand in the process. Given the role a blog plays in today’s digital marketing, Thrive Web Designs would like to provide you with the following benefits blogging for your business offers.

Traffic & SEO

A blog is one of the most simple, effective means for adding new content to a website. By writing one blog per week for a year, you will have created 52 new high-quality pages of content that search engines and consumers can find. Not only will this help draw traffic, search engines favor websites that pro-actively add new content to their website. This, in turn, will boost your SEO by significantly enhancing your SEO rankings over time.

Competition

There are many other companies out there that provide the same products or services you do. However, no two businesses are the same. That’s why it’s important to emphasize what makes your company unique. Blogging on a regular basis will not only showcase your personality but allow you to provide information and experience that will distinguish your company apart from the competition. Not only that but you will boost your online presence by making yourself known to your intended target audience.  

Credibility

When done properly, a blog can significantly boost your company’s credibility. By writing honest, thoughtful feedback on industry trends, you will present your company as an authoritative figure within your area of expertise. By communicating the value your company offers in a blog, you will also share the value of your products and services in the process.

Social Opportunities

Social media allows you to put your business out there for everyone to see. Every time you blog, you create an opportunity to share it with your audience using Facebook, Twitter, etc. Whether you post, tweet or Instagram you boost your brand’s awareness by gaining the attention of your intended audience while saving money on expensive advertising methods.

Thrive Web Designs

From a practical standpoint, blogging for your business just makes sense. With minimal effort and expense, you can boost traffic & SEO, set yourself apart from the competition, boost credibility and create social opportunities to gain the attention of your consumers. In short, blogging creates an opportunity that no business should pass up.

Are you interested in creating a blog for your business? Contact Thrive Web Designs. We offer a variety of affordable web design solutions to meet your needs. No time to blog? No problem. Our content creation team can work with you to create thoughtful, informative posts for your business blog. Give us a call at (208) 391-2504.