Like everything else, first impressions are everything. Web design is no exception. That’s why making sure your website is well-designed, and up-to-date is essential. If a website is visibly outdated or hard to navigate, visitors are more than likely to skip to a competitor’s site. Don’t make the mistake of neglecting your online presence in a competitive market. If it’s been awhile since you’ve updated your business website, it’s important to formally evaluate what you offer in terms of design, usability, and content.

Evaluating Your Website

 

Design

When potential customers visit your website, they view it as a reflection of your business. If a website looks professional and contains useful information, visitors will see you as an expert in your field. However, if a website is poorly designed, outdated or contains too much or too little information, they’ll make the opposite assumption about your company. A website should always highlight your product or service and the design should be harmonious and consistent without any flashy distractions. Just like a storefront, it’s important to manage, and update the aesthetics of your website. Doing so will help catch the eye of your intended audience and make them want to explore your site further.

Additionally, if your website hasn’t changed in a number of years, it can get boring. Customers get tired of seeing the same old thing. Not only that but an outdated website can make it seem like the products and services you offer aren’t current. At Thrive, we can provide you with a fresh, affordable web design that reflects your business image with a modern day appeal.

 

Usability

If a business website cannot be viewed from a mobile device, your customers are more than likely to go somewhere else. In today’s world, nearly 60% of all web traffic comes from mobile devices like cell phones or tablets. That’s why it’s important to have an affordable web design that’s mobile-friendly. A responsive layout allows a website to flex and adapt to the size of a screen it’s being viewed on. If a website isn’t mobile-friendly, you’re more than likely to miss out on 40-50% of potential customers. It’s as simple as that…

 

Content

If the content of your website hasn’t changed with your business, your customers can become easily confused or even irritated with outdated information. An affordable web design that provides useful, helpful and valuable information is essential. At Thrive Web Designs, we can provide you with customer-focused content that is regularly updated with informative blogs, video content, social media marketing, etc., to keep your visitors coming back for more.

Whether you’re looking for affordable web design, web programming, search engine optimization, brand identity and more, we’re more than happy to serve you!