All posts by katie furrer

The planning stage of a website redesign can play a major role in reaching your online marketing goals. In fact, redesigning a business website requires a lot more time and planning than most anticipate, especially when it comes to getting the results you want. Jumping straight to the development stage without proper planning can make Read More »

Continue Reading Re-Design Planning: Ideas to Consider Before Moving Forward

Social media is an incredible resource for those looking to market their business and promote their brand online. Not only are social media platforms free to use, they offer paid advertising options to help you reach your intended target audience. However, not all social media platforms are the same. When it comes to your business, Read More »

Continue Reading Social Media Marketing: The Most Important Platforms in 2017

In today’s digital age, nearly everyone has a social media account. Whether it’s Facebook, Instagram, or Twitter, people use social media to engage and interact with the world around them. From a business standpoint, however, social media reaches far beyond advertising. By engaging directly with your customers, social media not only allows you interact with Read More »

Continue Reading The Importance of Social Media Marketing in Today’s Market

Do you own a business that sells products online? An e-commerce website allows potential customers to reach your company anywhere, anytime. However, since users will be coming to your website to learn more about the products they want to purchase, it’s important to make the process as easy and intuitive as possible. While the success Read More »

Continue Reading Important Elements Of An Effective E-Commerce Website

How’s your website doing? Are you achieving your goals? While questions like these are easy to ask, they can often be difficult to answer. Tracking the results of your website plays a vital role in measuring what online strategies are working and what needs to be fixed. If you haven’t been keeping track of your Read More »

Continue Reading Why It’s Important to Track the Results of Your Website

We all know that quality web design and good SEO are important elements when it comes to a website’s success. But how important is content? The answer may surprise you… Since people use the Internet to get information about the products and services they need, content is the single most important thing on your website. Read More »

Continue Reading Why Content Marketing Is Important to Your Online Success

Are you a commercial or residential contractor? Have you built a quality website to attract and manage potential customers? If the answer is no, you’re missing out on a great opportunity to grow and expand your business. In the past, contractors have used business cards, flyers and word-of-mouth as marketing tools to find new customers. Read More »

Continue Reading What Every Contractor Website Should Include

If you’re a business owner who wants to showcase your work, a portfolio website is one of the best ways to increase visibility and advertise what you offer. Not only does a portfolio website promote your name, brand, and business, it provides potential clients with the ability to see what you’ve done and exactly what Read More »

Continue Reading Factors To Consider When Building An Online Portfolio

When a person needs a website, they often look for the fastest, cheapest solution possible. One of the most popular options is a DIY cookie-cutter website. In fact, the internet is full of “free” website building services offering an easy fix for your all your online needs. Sounds simple right? Not so much… While “free” Read More »

Continue Reading Why You Should Reconsider Building Your Own Website

Like everything else, first impressions are everything. Web design is no exception. That’s why making sure your website is well-designed, and up-to-date is essential. If a website is visibly outdated or hard to navigate, visitors are more than likely to skip to a competitor’s site. Don’t make the mistake of neglecting your online presence in Read More »

Continue Reading Affordable Web Design: Why An Updated Website Is Important