The “about us” page on your website is traditionally created to serve a specific purpose to potential customers and clients. This page should give your audience a brief introduction to the people running the business, maybe touch on some personal information, as well as act as a hub for displaying contact information.

Let’s take a look at a few things that every About page should technically include:

  1. Contact Information

    This is the obvious one. If not posted everywhere else on your website, the about page should offer your customer with direct contact information to individuals within your company. Contact information can and should include things like your phone number, email address, maybe a Linkedin account, and other social media channels if relevant.

  2. Explain Your Role in the Company

    If your customers are trying to get a hold of the right person, then listing your role in the company is important for them to reach out accordingly.

  3. Mission Statement and/or Company History

    This page is also a great place to explain your mission statement and company history. However, be aware that there’s a fine line between boring and interesting when you’re including your company history & statement. So liven it up a little and make it interesting for everyone to read.

  4. Focus on Your Customers

This page should also help put focus on your company’s involvement with your customers. Tying in with your mission statement, be sure to focus on customer service and your dedication to your customers and clients instead of focusing the entire page on just you.

In conclusion, your about page serves multiple purposes for customers to learn about you and your team. Make it interesting and engaging and your company’s image will come across as up to date and fun.

Until Next Time,
Josh Olswanger
Thrive Web Designs – Your Boise Web Design Team