SEO for Small Businesses (Search Engine Optimization)
Deciding to have a website for your business is essential to keeping up with today’s competition. Let’s face it, not many people use the Yellow Pages anymore but instead jump online to find the service they need. Having a website built is only the 1st step of a 2-step process in order to effectively generate new leads online. The 2nd step after your website is developed is getting your website optimized properly by a Boise SEO team so that search engines can successfully find you, as well as get your site to the 1st page on Google.
Although important to have, an improperly optimized website can almost be as ineffective as not having one at all. Many times, when we launch a new website for our client, they will see optimal results with the Foundational SEO package we offer with every new website development, specifically if their existing website wasn’t optimized properly, or if at all.
For those that are competing in a much more cut-throat market, our advanced SEO package can prove to drive results, and more importantly, higher rankings.Get A Free Quote
Our SEO offers the most comprehensive and constant tasks to help steadily increase your SEO rankings.
As a Boise SEO company, Thrive Web Designs understands that no two businesses are 100% alike, therefore the way we optimize one business might slightly differ from another based a few items including:
- The industry that the business competes in and how many other competitors are competing for the same position on Google.
- How old the website’s domain name is (we call this domain authority)
- How well the current website was developed, and how accessible the code is on the website
- Is the website on a sufficient server with good speed & security?
Request A Free SEO Quote and Website Audit
Regardless if you are hiring Thrive for just a new website or ongoing SEO, search engine optimization is at the core of every website we build. We understand that 99% of all businesses rely on their website to bring in new leads and potential business. This is achieved by a process in which we work to make your site more relevant on searches, as well as a long list of on-site and off-site tweaks and additions.
Website Speed Optimization
Google is big on speed, and let’s face it, so are your potential customers. Nobody wants a website that loads slow, and not only does this detract from customers going through your sales funnel, but this also hurts your SEO, as Google views website speed as a huge ranking metric.
Keep is Safe, Keep it Secure (https)
Along with speed, comes security. Having an SSL certificate installed on your website is not only required nowadays, this is another ranking metric that Google uses when ranking your site in the SERPS. (search engine ranking position). Thrive can help make existing websites safe by installing an SSL certificate and making sure each page properly shows the padlock in the search bar.
Keywords Still Matter, Backlinks Do Too
Our job is to ensure that all pages on a website has the proper amount of content, relevant to the search term, as well as the keywords in the proper placements. You’d be surprised to find that not only is this still an important metric that Google uses for ranking, but how detrimental not having them and what that will do to crush your SEO. We’ve seen it time and time again with websites developed with no SEO in mind. Same goes for backlinks, however the goal is not to throw 10,000 backlinks at your site. The name of the game is relevancy and authenticity.
Proper SEO takes time and Patience (Don’t fall for the quick fix – “all in one” packages)
When done right, investing in SEO will without a doubt, provide a huge return of investment. However, it’s important to note that the process takes time to work, and your rankings will not shift to page 1 overnight. It’s our goal as a Boise SEO and website development company to educate our clients on the process, so that they can know what to realistically expect, at every milestone. Most of our clients see a page 1 ranking between 6-9 months after going live.
Content is Still King
When it comes to content, the recipe is simple. Quality AND Quantity will yield results. You cannot have one without the other, and our team understands the nuances of making a website rank well based on content. Luckily, Thrive offers content marketing services so that clients don’t have to worry about writing their own content. We offer these services for new and existing websites, as well as writing for SEO and ongoing blog posts too.
It Goes Beyond Your Website
Google’s algorithm is constantly changing, improving and shifting towards better usability for the viewer. Therefore, a large part of SEO in the modern age is not only everything done on your website, but external from your website as well. You might have heard the term “digital footprint,” which refers to your business online starting with your website, to your Google my business (GMB) page, to every other listing site. These all matter, as they can all shift your SEO if done right, or wrong. You can rely on Thrive to help make sure your business is fully optimized on all fronts.