Thinking about starting a company blog to engage your customers and boost SEO? Blogging is a key element when it comes to the success of any online marketing strategy. However, when you’re just starting out, blogging can be a bit overwhelming. In fact, many people don’t realize the amount of work that goes into maintaining an active blog. While it may seem like an easy task to post a weekly blog and share it to your social feeds, it actually takes a lot of time, effort, and strategy.

At Thrive Web Designs, our team loves helping businesses nationwide develop an online presence by building an original, impactful blog that will help grow your domain authority. However, not all blogs are created equal. That’s why we’d like to provide you with some of the most common mistakes companies make when attempting to maintain a blog on their own.

Not Posting Enough Content

One of the main ways to gain the attention of your audience is by keeping people engaged and interested in coming back for more information. That’s why it’s important to post content often and on a consistent basis. If you don’t post regularly, you risk losing the attention of your consumers. Plus, you want to ensure that the content your posting is valuable. If you’re only posting one or two paragraphs, your audience won’t be getting the information they need to stay interested and Google won’t like it either. Company blogs need to be at least 400-800 words or more. By posting valuable information regularly you will show both your consumers and Google that you’re a leader in your field, thus improving your ranking and conversions.

However, if you understand the need for a company blog but just don’t have the time or patience to prioritize it, it’s important to hire someone specifically to work on it for you. At Thrive Web Designs, we specialize in creating company blogs that drive potential customers to your website.

Posting Irrelevant Content

The primary purpose of having a company blog is to bolster your business. That’s why it’s vital to ensure the content you’re posting is geared towards people that are interested in becoming customers. To do this, you should only be posting relevant content about your business and industry. For example, if your business is a hair salon, you shouldn’t be posting blogs about politics, sports, etc. Instead, you would be want to be posting about the latest hair, nail, and skin trends along with the services you offer. By posting relevant content, you will attract the type of people that are interested in your business.

However, this can be a hard task to maintain. If you are finding it difficult to come up with ideas for fresh, relevant content on a regular basis, Thrive Web Designs can help. We take the time to research every business and the trends associated with their industry. We also take the time to research influencers and competitors to see what they are doing to boost the quality of your blogs. Check out our own blog for an example of how we use ours!

Using Unappealing Visuals

For those unfamiliar with WordPress, it can be difficult to understand the intricacies of formatting a blog that appeals to your readers. Beginners often experience a lot of trial and error before they settle on an appealing style with engaging visuals that works for them and their business. While the first step to blogging is getting consumers to click on your blog, the second step is to keep them there long enough to read it. Customers won’t stick around if your blog looks unattractive and unprofessional with walls of text that make it hard for readers to enjoy.

That’s why it’s important to break up walls of text into smaller pieces by using proper headers throughout to provide readers with clarity. You’ll also want to make sure you use an appealing font and provide readers with professional, eye-catching images.

Professional Web Design

Now that you understand some of the most common mistakes companies make with their blog, you may feel a little more confident about getting started with your own. Keep in mind, however, that there is much more that goes into a successful blog. Things like keyword research, optimization, metadata, and more need to be maintained.

If you’re dedicated to creating a successful blog for your business but would feel better about hiring a professional to help you maintain it, Thrive Web Designs knows the in’s and out’s of the job. We would be more than happy to help take that responsibility off of your  list of things to do each week and help your business grow a strong, online presence.

If you would like more information about the content marketing services we offer, contact us at (208) 391-2504 today!