There has been much talk about the upcoming algorithm change Google is rolling out in late April, 2015.
The latest change Google will be putting into affect has to do with websites that are not optimized for mobile.
By definition, sites that are “optimized by mobile” means that they have either a dedicated mobile version built in, or the site is fully responsive.
This is Google’s latest change to help boost user experience by potentially affecting the ranking positions of websites that don’t have a mobile version.
What this change DOES NOT mean:
This change will not make your “non-mobile” website vanish, and many sites won’t notice a shift at all. In fact, Google is basically saying that mobile friendliness among sites will now be a ranking factor for mobile searches, unlike before when they weren’t. This new mobile algorithm will not affect the search algorithm used for Desktop or Tablet users at all.
This also does not mean that your current website will not show up on mobile devices anymore as well. It will continue to show up just fine as it did.
Every site we design & develop is “responsive” (as of 2014), meaning that the site will scale between Desktop, Tablet and Mobile versions of the same actual site.
If you have questions regarding this change, or are interested in a new responsive site, contact us as we’re here to help!
Until Next Time,
Josh Olswanger
Thrive Web Designs™ – Your Boise Web Design Team