Updating your business information during the COVID-19 pandemic via Google My Business, website, social media, or email is important when it comes to staying connected to your current and future customers.
COVID-19 is spreading rapidly, affecting millions of people and businesses worldwide. This, in turn, is wreaking havoc on the economy with many businesses shutting their doors due to the outbreak. If your business is being directly affected by the pandemic, it’s important to keep your customers updated. While many people use Google My Business to update their information, Google has now temporarily removed important features to its platform.
These include:
- Customer Reviews
- Review Responses
- Question and Answer
- New Listings, Claims, and Verifications
- Business Information Edits (Only available for critical healthcare businesses)
So how are you supposed to keep customers updated? Below is a list of things you can do to update your information amid the COVID-19 pandemic.
Update Website Information
In search of information, people are still visiting your website. That’s why it’s important to keep it updated to keep your business relevant. Even if you are temporarily closed, it gives people a reason to return to your website and stay updated on your status. Keep in mind that now is also a great time to write fresh copy for your website that you may have put on the back burner. Take the time to think outside the box about what people are searching for or what they will be in the future. This, in turn, will improve future lead generation and put you ahead of the competition when things return to normal. While most people dread working on their website, now is the perfect time to think about having it refreshed or rebuilt.
Furthermore, if you are able to update your website yourself, that’s great. If not, you may want to contact your web design professionals for help. At Thrive Web Designs, we may be working remotely, but our availability is still the same. We would be more than happy to help you update your website and make any necessary changes amid the COVID-19 pandemic.
Update Social Media Pages
While Google My Business updates may be limited at the moment, you can still keep people informed about your business via your social media pages. Whether it’s editing your page info or publishing a post, you can use social media to provide customers with accurate information, customer support, and assistance where possible. However, it’s important not to use any cheap marketing tactics amid the COVID-19 pandemic. With so many people worried around the world, now is not the time to try and sell more products, price gouge, or try to insert yourself into what’s going on. Why? People are searching for important answers to keep their families safe. You don’t want to cause irreparable damage to your online reputation by providing useless, irrelevant information in an attempt to get more exposure.
Email Your Customers
If possible, you can send an email to your customers to provide them with updated information about your business. However, it’s important to remember that you’re talking to an anxious audience. Make sure the information you provide is reassuring and communicates the measures you’re taking amid the pandemic. You should also be considerate when it comes to how many emails you are sending and how often. Everyone around the world is being sent a vast amount of emails from businesses that they may not normally hear from. The goal of your email should be to provide helpful information to your customers. This includes answering any questions people may have about the status of your products and services.
Thrive Web Designs
As the COVID-19 virus continues to spread around the world, the impact it’s making is almost unavoidable. That’s why it’s important to do your best to provide customers with information concerning any changes to your business. Here at Thrive Web Designs, our work hasn’t paused at all, and we have plans in place to ensure we remain up and running to help each and every client we have. If you would like more information on how we can help your business, fill out our online form or give us a call at (208) 391-2504 today.
