When it comes to your business, having a professional web design is the key to your online success. However, social media platforms like Instagram can help create brand awareness and build customer loyalty. Even more, when you choose to integrate Instagram into your web design, you have a better chance of converting online visitors into customers. That’s why Thrive Web Designs would like to provide you with the following benefits and tools to integrate Instagram into your website.
The Benefits of Adding Instagram to Your Web Design
Trust & Credibility
When a visitor lands on your website for the first time, they are often skeptical about your business until they gain more information about your brand. By integrating Instagram into your web design, they can interact with your business on different levels thus building trust in the process. This makes it more likely they will visit your website and become a valued customer later on.
Brand Awareness
In today’s world, 90% of Instagram users are under the age of 35. That’s because millennials prefer visual content that’s instantly gratifying. If your goal is to target a younger generation, it’s important to maximize your presence on Instagram. By adding an Instagram badge to your website, you give young visitors a chance to follow you on this popular social media platform.
Stay On-Trend
Businesses today market their brand by incorporating #hashtags into their social media campaigns in order to gain more exposure and followers. Why? Hashtags help you stand out from the crowd by making it easier for people to find you while creating a lasting impression on potential customers. Hashtag campaigns can also be featured on your website thus promoting your business even more.
Social Media Presence
When you add an Instagram badge to your website, you can grow your social media presence by allowing people who visit your website to follow your page. People tend to follow a business on social media in order to get industry updates or special offers. By providing potential customers with an opportunity to find and follow you on Instagram, you will build a larger following for your website.
Showcase Creativity
Instagram is all about creativity. If you sell products online, people love being able to view the latest product trends. To showcase your creativity, you can create a page on your website that features all the recent images on your Instagram page. Here potential customers can click on each image and be directed to a page where they can purchase that specific item. This provides you with an easy, foolproof way to convert visitors into customers.
Integrating Instagram Into Your Professional Web Design
Add An Instagram Badge
One of the easiest ways to integrate Instagram into your web design is to add its social media badge to a section of your website. Most websites have their social media badges on the top or bottom left or right corner. This is often a good choice if you don’t want to mess up the visual appeal of your web design. By choosing to include this simple method, potential customers will have the opportunity to connect and follow you online thus leading them back to your website when you post the latest industry trends, promotions, etc.
Instagram Embedding Tools
Adding an Instagram feed to your web design can be easily done by using code directly from Instagram. Instagram provides developer tools that allow you to embed both your Instagram feed and individual photos to your website. As a simple, trusted tool, it doesn’t get much easier or reliable than this.
Activating Instagram Widgets
There are a wide variety of Instagram widgets that you can activate on your business website. This allows you to easily display your Instagram photos and videos. Using these widgets you can set the layout and the number of images you want to be displayed. If you have a custom or WordPress web design, you can add your Instagram feed by using one of the following widgets:
Embedding Instagram Photos
Embedding individual Instagram photos into your web design is another easy way to showcase your products and services while boosting your social media presence by allowing visitors to follow you. All you have to do is copy and paste the Instagram image URL into your WordPress editor. Once published, visitors can see your Instagram photo on a specific page or blog post along with its caption and comments.
Thrive Web Designs
Integrating Instagram into your web design is a wonderful way to grow your social media presence, increase transactions, create conversions, and build brand trust. In fact, it can be a real game changer when it comes to reaching a younger target audience without spending large amounts of money on expensive advertising and marketing campaigns.
If you would like more information about integrating Instagram into your professional web design, contact Thrive Web Designs at (208) 391-2504. We would be more than happy to provide you with more information and ways to boost your content marketing efforts by adding social media to your website.
