Let’s say you’re trying to fix a car. You get started by taking things apart with all the right tools and parts. Then you get distracted by a phone call and accidentally skip a necessary step. When you finally get everything put back together you realize your car won’t start. You have to start over and figure out what went wrong. What does this have to do with integrating SEO into your professional web design? A lot, actually. Below are some reasons why….
Incorporate SEO From The Beginning
Just like fixing a car, you need to place all the right parts in the correct areas of your new website to get it to work right. That’s why integrating SEO from the very beginning is so important. Doing so will help it rise closer to the top of major search engines like Google so it doesn’t end up flat at the bottom of page 10, where no customers ever look. Without incorporating SEO at the very beginning, you’ll end up having to backtrack to add important elements later, some of which will not be as effective as they could have been if they had been added from the start.
Research The Lay Of The Land
Like cars, not all websites are the same. That’s why it’s important to research the lay of the land to find the best keywords to use during the design phase of a new website. If you don’t know how to do this, it’s important to seek the help of an SEO professional so that from the very beginning stages, your website will be developed with important visibility over your competitors. This research also includes planning the use of certain keywords for your products and services along with your target location.
Build SEO Into The Architecture Of Your Website
The architecture of your website is what will allow a user to interact with various pages on your website. This includes navigation, graphics, content, and more. Integrating SEO into a website’s architectural design is critical as the sitemap, wireframes and overall structure is laid out to help search engines like Google find and index important pages of your website to boost your SEO success. That’s why keywords are used in menus, URL’s, titles, images, and content. If you don’t incorporate this from the very beginning, you will have to go in and change it later, costing you time, money, and potential customers who went elsewhere because they couldn’t’ find your business on Google the first time.
Integrate SEO Into Your Website Graphics
The graphics on your website perform many functions. While they are supposed to look nice and provide a pleasant, informative experience for your users, they also help with brand identity and image. However, not all businesses take advantage of the graphic elements associated with SEO. For example, graphics and images can be designed to be searchable while enhancing link authority within a website. This helps important search engines like Google to sit up and take notice.
Professional Web Design
If you are planning on building a new website for your business or want to redesign your existing website, SEO should never be overlooked. At Thrive Web Designs, we understand how essential SEO is for online visibility. We offer modern and effective SEO techniques to boost your website’s visibility and get your site climbing to the top of the search results.
If you would like to learn more or want to get started on your next project, contact us at (208) 391-2504 today. Our talented team of web design professionals can show you how SEO integrates into website design from the very start, saving you time, money, and hassle in the long run.