Whether your business is big or small, it’s important to incorporate video content into your digital marketing strategy. Why? Because video can provide you with some huge benefits that make the effort worthwhile. In fact, websites that incorporate videos throughout their content can increase conversions by up to 80%. Even more, since video is in such high demand, it’s important for your business to keep up with the trend. That’s why Thrive Web Designs would like to provide you with the following reasons you should consider adding video to your professional web design and digital marketing strategy.
What Makes Video Marketing So Important?
As a popular and effective way to showcase your brand and tell a story, video marketing captures the attention of your intended audience through visual and interactive means. This helps your business to build stronger connections with your customers while allowing them to learn more about the products and services you offer. Not only does this increase conversions but it makes your company more memorable in the process.
Video Marketing & Social Media
In today’s ever-changing world, you’ve probably noticed how video is filling up your social media feeds on Facebook. Twitter, Instagram, and more. Why? Well, to put it simply, video is much more engaging. Marketing videos that you post to your social media feeds will usually result in more clicks, comments, and engagement than regular posts or pictures. Even more, video content is favored by the algorithms that social media platforms use. This means your videos will get more impressions and views.
Video Marketing and SEO
When it comes to video marketing, you can’t forget about SEO. Depending on your industry, Google and YouTube can play a major role in how people find your videos online. That’s why it’s essential to optimize the titles and descriptions of your videos with the important keywords and phrases people use to find the products and services you offer. You’ll also want to incorporate these same keywords and phrases throughout your video content as well. This will not only improve your rankings on Google and Youtube but engage your intended audience. This, in turn, will warrant people to visit your website thus increasing your conversions.
Making Video Content
While it may seem like it takes a lot of time and money to create video content, it’s important to remember that you don’t always need extravagant videos to connect with your intended audience. In fact, it’s generally a smart idea to start out small and see how people react to your videos before spending your entire marketing budget on video creation.
Keep in mind that since video content takes more time and resources to make, it’s not necessary to release a new video as often as you would other posts. However, if you have the means to do it, then you can post videos on a semi-regular basis. Either way, releasing video content will keep your users engaged while boosting the value of any website pages that they’re placed on.
Types Of Video Content You Can Create
- Fun, Humorous Videos
- How-To Videos
- Product Review Videos
- Quick Phone Videos
- Testimonial Videos
- Company Culture Videos
- Product & Service Videos
- What to Expect Videos
Professional Web Design
At Thrive Web Designs, we can help you incorporate the videos you create into your professional web design and digital marketing strategy. If you’re ready to start engaging your users in a new and exciting format or would like more information about the web design, e-commerce, and social media/content marketing services we offer, contact us at (208) 391-2504.