When a person needs a website, they often look for the fastest, cheapest solution possible. One of the most popular options is a DIY cookie-cutter website. In fact, the internet is full of “free” website building services offering an easy fix for your all your online needs. Sounds simple right? Not so much… While “free” may seem like a good option at first, there are a few reasons why you should reconsider building your own website.
A Jack Of All Trades Is A Master Of None
Think about it… Did you build your own office? When you started your business, there were probably a number of things you needed that you couldn’t do yourself. When it came to a functional workspace it’s more than likely you didn’t go to your local hardware store and start picking out construction supplies. Instead, you either rented out a reasonable space or hired a contractor to build one for you. The same scenario applies when you need any health, legal or professional services.
So why would you try building a website on your own when you can hire an affordable web design professional to build you a high-quality website? When it comes to marketing your business online, one of the most important things you can do is set yourself apart from everyone else. A DIY cookie-cutter website goes against what makes your business special and any other message you want to put out there. First impressions are everything. If your website looks generic or doesn’t function properly, potential customers are more than likely to look somewhere else.
Who Really Owns Your Website?
Another thing to think about when building your own website using Wix, Squarespace, etc., is that you’re more than likely renting templates and hosting from these companies. When you use a proprietary system owned by another company, the level of control you have over your own website can be very limited. Another drawback? If you decide you don’t like your website or you’re just not getting the results you expected, you will have to start all over when you move to a different platform. This is not only a time-consuming task but a costly one as well. Take SEO for example. If by chance you were able to build some authority and start ranking on important search engines, you’ll have to start all over in a competitive online market that would be more than happy to take your spot.
There’s No Such Thing As A Free Lunch
When it comes to a business website, you want your customers to find exactly what they’re looking for. With a “free” website, customers are more than likely to be distracted with unwanted advertisements that can be costly to remove. Hidden cost like these also include paying more for hosting, needed features, updates, and other contractual terms. While the thought of building a “free” website may sound tempting, you’ll soon discover the many limitations it will have and all the fees associated with it.
What’s The Point Of Being Invisible?
DIY cookie-cutter websites simply cannot provide you with the visibility you’re looking for. In fact they are terrible for SEO (Search Engine Optimization). SEO requires considerable search engine research, back end coding and diligent work whenever major search engines like Google shake up the game by changing their algorithms. Cookie-cutter websites simply cannot offer you what it takes thus making your website essentially worthless when it cannot be found by your customers.
Affordable Web Design Services
If you are in the market for a professional website, the dedicated team at Thrive Web Designs would love to help. We offer a variety of affordable web design packages to help you establish a beautiful and effective online presence. We can provide you with a professional website that takes away the burden of doing-it-yourself while allowing you do what you do best – running your business.