When it comes to effective web design, traffic is only half the battle — what really matters is conversion, or how many people actually convert to a potential lead or customer from your website. Whether your goal is to collect leads, sell products, or book appointments, your website should be designed to move visitors toward taking action. At Thrive Web Designs, we’ve seen firsthand how even small changes to your calls to action (CTAs) can dramatically increase conversion rates.
Understanding Website Conversion Rates
A conversion rate measures how many visitors take the desired action on your site. That might mean filling out a contact form, subscribing to a newsletter, making a purchase, or calling your business.
Improving your conversion rate isn’t about luck — it’s about design strategy, messaging, and user experience. The best-performing sites are clear, fast, and persuasive, guiding visitors seamlessly from curiosity to commitment.
Top 3 Calls to Action to Include on Any Website:
1. “Get a Quote” or “Request a Consultation”
For service-based businesses, this is your golden CTA. It gives visitors a low-risk, easy way to start the conversation. Instead of committing to buy, they’re simply asking for more info — which feels approachable and personal.
Pro Tip: Make this button stand out on every page. Use an accent color and keep the wording action-oriented, like “Get My Free Quote” or “Schedule My Consultation.”
2. “Subscribe” or “Join Our Newsletter”
If you’re not ready to sell or your visitors aren’t ready to buy, capture their email instead. A newsletter signup helps you build long-term relationships, nurture leads, and bring users back later when they’re ready to take the next step.
Pro Tip: Offer value in return — think downloadable guides, exclusive updates, or special promotions. People love incentives that make subscribing feel rewarding.
3. “Call Now” or “Chat With Us”
Instant communication builds trust. Having a direct way for customers to reach you — whether by phone, chat, or text — can significantly increase conversions, especially on mobile.
Also, make your phone number is clickable and visible in your header and footer. If possible, include a live chat widget that’s friendly and not intrusive.
Call to Actions Matter
Your website’s success depends on how effectively it turns visitors into customers. By using strong, visible CTAs like “Get a Quote,” “Subscribe,” and “Call Now,” you create clear paths for engagement and build trust at every step.
At Thrive Web Designs of Boise, Idaho, we specialize in creating websites that not only look beautiful but perform. From strategic CTA placement to conversion-driven layouts, we help businesses across Boise and beyond turn clicks into real results.