In one of our recent blogs, we talked about the importance of content curation and how it can improve your website and SEO. The article focused mainly on the benefits of professionally curated content and how it can influence your online audience. That’s why in today’s blog, we’d like to take a more detailed look at the importance of how good photography can further enhance the visual appeal of your professionally designed website while attracting and retaining the attention your online visitors.
Why Professional Photography Is So Important
There are a wide variety of benefits to having professional photos of your business and the products and services you offer. Below are a few important reasons that every business should invest in high-quality, professional photography.
A Picture is Worth A Thousand Words
As the old saying goes, “a picture is worth a thousand words.” In today’s online world, pictures are worth at least a thousand words – or even more! Images allow you to show potential customers what you have to offer rather than just telling them. In fact, consumers want to see things for themselves before making any sort of purchasing decision. Even more, the freedom of the internet has made this increasingly possible, which means the photos and videos you use on your website are much more valuable than ever before.
Your Photos Represents Your Business
Unfortunately, many business owners think they can take on the photography task for their website themselves. As a result, blurry, low-quality images can actually push your customers away. Even worse, the images on your website represent your business. Unprofessional photos will communicate the same about your business and the product and services you offer. That’s why the photos you use are hugely important when it comes to making a good first impression. You never want to skimp on them to try and save a few bucks.
Build Trust With Your Customers
Stock photos are one alternative that many businesses owners consider when they don’t want to bother with professional photography. While stock photos can be certainly helpful, they are not the best way to showcase your company. Why? Because they are NOT actual photos of your business and customers can easily spot this.
When potential customers visit your website, they want to get to know YOU. Stock photos don’t allow them to do that – and can provide people with a false impression of what you actually have to offer. The best way to build trust with your customers is to show them actual photos of your business, your team, and your products/services.
Professional Images Can Help Boost SEO
If your business has a website, you’ve probably heard of the term SEO or Search Engine Optimization. SEO is the practice of optimizing different elements of your website to ensure it performs better in search engines like Google. While there are many elements to SEO, one of the most important is the images you use.
Professionally, optimized images can help boost your website and get it found in overall search results. Professional images also help to engage consumers and keep them on your site longer while encouraging them to choose you over the competition.
Professional Images Are Versatile Assets
When it comes to marketing, you’ve probably heard the phrase “content is king.” In today world, this is especially true. However, what you may not realize is that images are considered content. In fact, they are a very powerful, versatile form of content.
Not only do professional images make your website more engaging, they can be used to build your brand on social media platforms like Facebook, Instagram, Twitter, Pinterest, Google+, and more. They can also be featured in business blogs and articles. Even more, professional images can be used offline in brochures and other kinds of promotional materials.
Invest in Professional Photography With Thrive
When it comes to marketing your professionally designed website, high-quality photography is HUGELY important no matter what industry you work in. At Thrive Web Designs, we can help you stand out from the competition with our custom website photography services. From product photography to headshots, events, on-location, and real estate photography, we will customize our services to your specific needs.
Want to learn more ways to enhance your company’s online presence? Contact Thrive Web Designs, at (208) 391-2504 to talk with one of our web design or photography specialists.