We’ve been saying it for years, and in 2021 it still rings true, that dynamic content still plays a huge role in the success of your website’s SEO and overall strategy. Google has rolled out a “broad” algorithm update this summer, which takes another deep dive at analyzing dynamic content on your website.
What do you mean by “Dynamic” content?
In a nutshell, dynamic content is content you provide for your users that is relevant, useful and frequent. The term “dynamic” usually means to ever-change, so when you think about a content marketing strategy, in which many times we do with our clients, we’re normally discussing a schedule of blog posts.
The blog posts we normally recommend our clients to write (our team if we’re hired to do so), almost always have to do with addressing a specific question, service or topic that the business’s clientele would be searching Google for. When we produce content for clients, we do it on a weekly basis, which shows Google that we’re staying up to date and dynamic with the content we create.
Is content the only thing that matters now?
Absolutely not, but as Google continues to shift their focus away from the old-school techniques of ranking websites (I.E.. backlinks, etc), the focus is continually shifting in a direction that puts more emphasis on valuable content that answers the visitor’s question or “search query.”
Are you saying that backlinks don’t matter anymore?
Not necessarily. Backlinks are still important, and for domain names/websites that are young in the game, backlinks still prove to be a part of the domain authority game, along with age. But focusing your time and energy on solely backlinks won’t provide the results one might used to get. Why? Simply put, Google is putting more emphasis on the user, which you guessed it, has to do with quality content.
How do I create good content, and how much is enough?
Creating useful content requires research, discipline and organization. The key to this is consistency, so being sure to add 1 new page or blog post to your website every week or month will yield some great results.
As you’re writing new content, each page should follow some simple guidelines:
- Am I answering a popular question on Google? And if so, does it make sense? Am I being too technical, or not detailed enough?
- Am I providing enough content per page for Google and the potential client/user to take my website/business seriously?
- Is there anything I can do to make the article more interesting to read? Maybe add a video, some images to explain the topic, etc.
- Is there a clear call to action on those pages to urge the user to reach out and get information? Maybe in the form of a contact form, clickable phone number, etc?
Most clients write their own content for their website, and many others trust Thrive to write content as well. Whichever way you choose to get the job done, note that Google continues to put the focus on providing the absolute best experience for users, and that boils down to dynamic content.
As the year progresses and the next algorithm update rolls out, you can expect to more changes from Google, but rest-assured that content will always be a focal point to your organic marketing effort online.
Until Next Time,
Josh Olswanger – Thrive Web Designs, Your Boise Web Design Team