For dentists, a professional, well-designed website is an important factor between visitors contacting your business or moving onto the next website. A good dental website should not only include contact and location information, but it should also provide visitors with compelling content about your practice, dental services, and team. Since search terms such as “Boise Dentist”, “Phoenix Dentist”, “Seattle Dentist”, etc., are often the first step in a patients journey, it’s wise to build a website with a professional web design company that understands the unique needs of your dental market.
At Thrive Web Designs, we build custom designed websites for dentists. The websites we provide are SEO optimized, easy to navigate, and easy to update. Our professional team of web design professionals devotes their time and talent developing attention-grabbing elements so visitors are enticed to contact your practice over the competition for the dental services they need. That’s why we’d like to provide you with the following top 10 things every dentist website should include:
Custom Website Design
A website is often the first impression a potential patient will have of your practice. If your website is custom designed, it will convey whatever message you want them to receive. On the other hand, an outdated website that uses a common template might be overlooked in favor of one that is more customized.
Custom web design is one of the most important factors when promoting your practice online. Any dentist can build a prefabricated website. When you have a customized design, however, you can trust your website is optimized, easy to use, and aesthetically pleasing. This, in turn, will intrigue your visitors, keeping them on your site long enough for them to take action.
Responsive Web Design
In today’s world, mobile devices such as cell phones and tablets have transformed the way potential patients search for healthcare providers. In fact, the majority of Google searches are often done using a mobile device. Even more, if a potential patient has a dental emergency such as a broken tooth during lunch, they are more than likely to search for a local dentist using their phone, not a computer. That’s why it’s important to optimize your dental website for mobile users to ensure your website is easy to navigate for those searching for your services.
When patients search for a reputable dentist, high-quality images provide them with a good first impression of your practice. Although quality content is an essential element of marketing the services you offer, the visual impact through high-quality images is just as important. Visual appeal is what attracts people to your website. It also helps them pay attention to what you have to say. That’s why it’s important to provide them with unique, high-quality images of your practice and team.
Professional web design and compelling content go hand-in-hand. Content is the voice of your brand that provides people with information about your practice and the individual services you offer. This includes landing page information, informative blog posts, etc. The purpose of content is to keep your people engaged with useful information that answers their questions about your practice. Creating compelling content allows you to focus and fine-tune your message while creating calls-to-action that increase patient conversion.
The goal of any dental practice is to bypass and outshine the competition when people search for dentists online. SEO (search engine optimization) is the process by which you optimize your website for the sole purpose of ranking higher in Google search results for important keywords people use to find businesses like yours. However, SEO can be complicated as it is constantly changing. That’s why it’s important to hire knowledgeable web design professionals that can provide you with high-quality optimization services to maintain your search engine rankings. Keep in mind, SEO is an ongoing process. Unless you want to fall behind the competition, it’s never a set-it-and-forget-it task.
It’s important to make it as easy as possible for potential and current patients to contact your practice. That’s why your contact information should be strategically placed throughout your site with a contact page that includes all the information people need. This includes hours of operation, directions, map, email address, phone number, etc. You’ll also want to include a contact form for patients to fill out that provides you with relevant information – like their name, phone number, and email address along with an area for them to provide a comment.
A Personalized Team Page
Is your goal to develop strong relationships with your patients? Having a personalized team page that includes images and bios of your dental team provides people with a personal connection with your practice before they walk through your door. A team page also provides you with the opportunity to show off the personality of your practice. When potential patients feel like they know your team on a personal level, they will feel more comfortable coming into your office.
Patient testimonials are one of the best ways to build credibility and boost your reputation as a qualified practice. When people read testimonials, they gain confidence in your dental practice and are far more likely to become loyal patients. That’s why you’ll want to include testimonials that set your practice apart from your competition. When people talk about the top-notch-services they’ve received, potential patients are more likely to trust this information above any sales pitch you offer.
People are always hungry for information. If they don’t find what they are looking for on your website they will look elsewhere. A good way to prevent this is to provide them with answers to important questions they may have about the services you offer. Not sure what to write? Keep a list of commonly asked questions you get in the office. When you answer questions up front, you’ll put potential patients at ease by positioning yourself as a leading expert in your field.
An informational blog is a great way to engage your target dental audience. Even more, providing fresh, consistent information will boost your SEO thus increasing your search engine rankings. Furthermore, you can share blog posts on your social media platforms thus increasing your marketing reach. Here you can share practice news, updates, and dentistry tips. By publishing new blogs on a regular basis, you’ll not only keep your website content fresh, you’ll provide potential patients with the information they demand about your practice.
Professional Web Design
Attracting potential patients to your dental practice while satisfying current patient needs requires a professionally designed website. At Thrive Web Designs, our professional web design team can help improve the function and appearance of your dental website that reflects your practice while providing an excellent first impression.
Ready to get started? Contact us at (208) 391-2504. We look forward to providing you with the dental website you need that drives visitors and provides you with the visibility you deserve.