A website truly thrives when its design contributes to its user experience, functionality and suitably matches its content. Building a website is a lot of effort, and it isn’t as simple as uploading some files and calling it a day.
Your website is your digital storefront. You want it to be nice, clean, appealing, inviting, and professional appearing, much like your normal place of business. With so much competition online and technology ever-changing, simply having a website isn’t enough. These five tips will teach you how to create a high-functioning website that is simple for potential clients to locate and utilize.
Eliminate Distractions and Minimize Friction
Certain aspects of your website will detract from the value and message you’re attempting to deliver. With an attention span of only eight seconds, you must make it crystal clear to your user what they will learn on the page they are seeing, and your design must not detract from this.
Making sure you have clear brand standards from which to work is the first step in creating a high-functioning website design. Font styles, colors, graphics, iconography, and logo use are all examples of this. Without this, brands may struggle when developing pages.
It is also crucial to avoid clutter. When a website has too much information, the mind becomes overloaded, making it impossible to retain new information. Use a decent mix of text and visuals to create a tidy page. Short paragraphs and bullet points also make the content easier to skim and read.
Optimize Mobile Use
It is vital these days to take the effort to optimize your site for mobile.
Smartphones are owned by 80% of internet users. Every day, American people spend more than five hours on their mobile phones, and more than one-third conduct all of their internet purchasing through mobile devices. Simply put, the mobile website for your company must provide a great customer experience.
But it’s more than merely being aesthetically responsive. It is essential to personalize your site to the wants and needs of your users.
If potential consumers arrive at your site but find it difficult to read or navigate on a mobile device, they may just leave and go to a competitor. Furthermore, a website that is not set up for mobile devices can be negatively downgraded in search engine results.
Consider why someone might visit your website on a mobile device. What would they be looking for? Is it currently possible for them to achieve such things? Is the layout attractive and simple to follow?
If not, it’s time to give your site a makeover; make sure the new design is mobile-friendly.
Once your visitors arrive at your site, you must direct them to areas of your site that will help lead them to conversion. Every page on your website should urge the reader to take action. In other words, you must issue a call to action to them.
Your website’s pages should urge readers to take a specific action, such as calling your company, signing up for your email list, purchasing a product, filling out a lead form, or doing something else that supports your business goals. Include a newsletter subscription form on every page of your website. If at all feasible, utilize a CTA that provides something of value in exchange for signing up.
If your site asks nothing of visitors, they will surely do nothing. Give them a clear invitation to take action, such as a button, a link, or straightforward language. Use a primary and secondary CTA and make sure to place them where reads will see them. Generally, it’s good to keep your call to action above the fold so that readers do not have to scroll to discover it.
Prioritize Website Speed
According to research, consumers will abandon a website if it takes too long to load. Furthermore, because people care, search engines do as well, and they weigh your website loading time into their results. As a result, it is critical that you spend in making your site as quick as possible.
Poorly constructed web pages cause the website to load slowly and respond slowly. The good thing is that optimizing websites is simple by simplifying HTML, CSS, and web controls. Maintaining software updates, optimizing videos and graphics for faster downloads, and utilizing a website host that can meet your bandwidth demands can help your website work smoothly.
Let Users Scroll Your Site
There was a time when short websites were preferred. The general consensus was that if you made your page too long, readers would only look at and read the top half while skimming or ignoring the rest.
Things have changed since then. Many individuals have no trouble scrolling to the bottom of the page. Scrolling has actually become second nature, while clicking is considered more of a hassle.
In one case study, the organization expanded the length of its site by 20 times, which resulted in a 30% increase in conversions.
For users, scrolling is faster than clicking. Users may browse through content with a flick of their finger using mouse wheels and touchpad swipes. They can view all material on the page in chronological sequence without having to click any links.
If you’re after more functionality on your website, it might be time to switch to scrolling.
Web design is always changing. As user preferences and technology evolve, so will the components that comprise a well-functioning website.
Taking the time to implement these tips on your website may result in substantial changes that can assist in enhancing your website’s functioning, experience, and consumer conversion rates. Keep in mind that every website is a work in progress. If you put in the effort and constantly fine-tune your website, you will get a competitive advantage.