The holiday season generates a big percentage of annual sales for most businesses. This makes it the perfect time to focus on boosting revenue. However, since consumers shop online for the majority of their purchases, it’s more important than ever to capture their attention.
Not only do you have to drive traffic to your website, but you also need to ensure consumers experience a positive first impression to get them in the mood for holiday shopping. If you don’t optimize for this festive time of year, you could potentially lose out on a ton of shoppers who will bypass your site in favor for another company with a little more cheer. That’s why Thrive Web Designs would like to provide you with the following tips for updating your professional web design just in time for the holidays.
Speed Up Your Website
Since your website will be visited heavily by online shoppers during the holiday season it’s important to ensure it can keep up with the demand. A slow website will discourage online shoppers from making purchases because people don’t have the patience to stick around. In fact, they will be more likely to leave your website in favor of another website that’s faster. That’s why it’s important to make sure your website is running at top speed for all your online shoppers.
Add A Holiday Themed Exit-Intent
Many of your online visitors will leave your website never to return again. Instead of losing out on these important leads, stop consumers in their tracks before they leave your website without making a purchase with a holiday-themed exit-intent. A popup exit-intent can track when a user is about to leave your website and will send them a promotional offer at exactly the right time. You can also offer them a discount on their order upon check out or offer them something special to persuade them to subscribe to your email list. An effective exit-intent strategy can greatly reduce your number of exiting visitors and boost conversions this holiday season.
Add A Retargeting Pixel To Your Website
If an online visitor does leave your website without taking any action, you’ll never know if you’ve lost them for good. However, with retargeting, you can actually follow users online and send them targeted advertisements that convince them to revisit your website. A retargeting pixel is a small, discreet piece of code that you can add to your site that will track users on Google or Facebook to display ads that keep your brand at the top of a visitors mind.
Retargeting works wonders because you already know that a user is interested in something you offer, so they’ll be more tempted to revisit your website. This form of online advertising is a great way to keep your brand in front of your consumers during the holiday season while boosting traffic conversions.
Schedule Holiday Content
Crafting high-quality content is key for driving traffic to your website. That’s why you want to create holiday-themed content to attract visitors searching for ideas and advice to get them through the shopping season. Holiday-themed content can be crafted to solve consumer problems during this stressful time and will help to build brand trust and loyalty while boosting conversions. Even more, you can promote the products and services you offer organically within your content.
Don’t forget to optimize your content with holiday-based keywords that consumers are using throughout your content and blog. This will ensure your website will be easily discovered by online shoppers ready to buy. Additionally, it’s important to plan this content ahead of time so that your not left scrambling for ideas at the last minute.
Decorate Your Website For The Holidays
Your regular website isn’t going to inspire holiday consumers. Make a good first impression on new visitors by sprucing up your website for the holidays. Consider updating your homepage with festive graphics, colors, and fonts to add some holiday cheer. This will let your online shoppers know that you’re ready for the holidays while offering some great deals. Additionally, you’ll want to spotlight your holiday products and services by creating clear call-to-actions for your promotions.
Professional Web Design
With the above-mentioned tips, you’ll ensure a successful holiday season by attracting a ton of online shoppers by dazzling them with your festive website and awesome holiday deals. Want more information or help updating your website? Contact Thrive Web Designs at (208) 391-2504. Our team of web design professionals will answer any questions you may have and boost your online conversions by updating your website just in time for the holidays.