Have you ever visited a website only to be blown away by its alluring layout and functionality? At Thrive Web Designs, we relish that feeling of wonder when we complete a gorgeous site which makes us look forward to building the next one. However, the web design process can be complicated. If you don’t specialize in web design, you probably don’t know everything that goes into web development. This is especially true when you have a business to run which requires you to spend your time focused on other important tasks. That’s why we’d like to provide you with some of the biggest web design mistakes that could be costing you visitors so you can get a better idea of how your company website should look and perform.
Your Website Takes FOREVER To Load
In today’s online world, people want instant gratification. This can be an especially challenging task for businesses that need to retain website visitors. In reality, you only have a few short seconds to capture a visitors attention before they leave your website and navigate to another. That’s why your website really needs to impress. Don’t leave potential customers waiting for your website to load because in reality, you’ll probably lose them before that happens. An important part of web design is ensuring you keep users on your site as long as possible by making sure it is up to speed and not bogged down by old and outdated technology.
Your Website Has A Complicated Layout
When was the last time you landed on a complex website and struggled to find your way around? This can be especially annoying for customers trying to get important information about your company. If visitors struggle to find what they need on your website they will simply go somewhere else. This, in turn, causes you to lose their business. That’s why it’s important to keep the experience of your user in mind when evaluating the layout of your website. The easiest way to do this is by taking the time to ensure they are able to get what they are looking for with as little confusion possible.
Your Website Isn’t Optimized Correctly
The optimization of your website plays an important role in how visitors find your business using major search engines like Google. That’s why it’s important to take the time to research and optimize your website for important keywords and phrases people use to find a business like yours. Even more, you’ll want to ensure your website is mobile friendly because nowadays people use their smartphones and tablets more than they do a desktop computer. If your website isn’t fully optimized, people won’t be able to find or view your website correctly.
Your Website Is Loaded With Intrusive Ads
Admit it. We all hate annoying ads that get in the way of the information we are trying to view. However, ads are often inescapable online. The key to good advertising is to make sure your promotions are as unobtrusive as much as possible. Nothing loses website visitors more than massive ads filling up their screen, demanding their attention. This is especially true if they struggle to get past your advertisements in order to view your website. When it comes to advertisements, you may want to consider incorporating subtler banner or sidebar ads instead of flashing pop-up windows. This will ensure the flow of your content is received without aggravating interruption.
Your Website Has Annoying Autoplay Features
Social media platforms like Facebook and Instagram incorporate autoplay as a feature people enjoy. However, this function isn’t as well received on a company website. Not only can sudden audio startle online visitors, but they may also choose to exit your website if they can’t figure out how to stop a video from playing. This is especially true if they are in a public area and don’t want to draw attention to themselves due to sudden noise. If you really want to add an autoplay video to your website you may want to make sure a video is muted first and that a visitor can easily pause the media player. This will provide your visitors with the option of whether or not they want to view a video to see what it has to say.
Your Website Contains Poor Content
People have different levels of tolerance when it comes to poor content. Even more, people have their own breaking point when it comes to bad grammar, punctuation, etc. To online visitors, the content of a website reflects the nature of a business. That’s why it’s important to hire a professional content curator to help craft compelling, well-written content or make sure you take the time to proofread any pages or posts you have written yourself before you post or publish them.
Professional Web Design
The mistakes mentioned above aren’t secrets that companies like Thrive Web Designs try to guard. In fact, they are pretty well-known. However, if you don’t specialize in professional web design it can be difficult to spot them yourself. If you don’t have the time to learn the tricks of the trade and want to focus on what matters most – your business – we are here to help. Our expert team of professionals look forward to working with you to develop a beautiful, functional website for your business. Contact us at (208) 391.2504 to get started today.