If you’re looking to ramp up your website or streaming platform you may be wondering what type of experience viewers are looking for when navigating the web. Creating a user-friendly atmosphere and knowing what to expect from web design trends in 2023 will increase the likelihood of people returning to your site and giving good reviews.
Many of the web design trends coming in 2023 will be related to giving users a more interactive experience by utilizing extended reality technologies. Websites will be designed with more accessibility and functionality. Changes in typography and the way photos and graphics mingle can be expected.
For more information on web design trends and what to expect in the upcoming year continue reading.
Expected Web Design Trends – 2023
There are loads of new trends coming to the web design market, so many in fact that they cannot all be mentioned in one article, so here we will highlight some of the more prominent changes and features that you can look forward to in 2023.
Captivating Experience Created With Parallax Scrolling
Parallax scrolling is not an entirely new concept however with advances in technology it is quickly becoming a more popular way to create an engaging experience for users.
Parallax scrolling is a visual technique used when the background of the website is moving slightly slower than the foreground to create a more three-dimensional viewing experience for the website user.
Broader Accessibility Options And User-Friendly Features
Creating a website that is easy for people of all abilities to use is what every designer strives for, and that is why more websites will be more user-friendly.
They will have better options to help those with visual or hearing impairments navigate the site and have the same experience as everyone else who visits.
- Voice-activated search options
- Closed captions
- Special color settings for people with visual impairments
- Thumb friendly navigation
- Smart animation allows for a better viewing experience for all users with seamless transitions and smoother graphics
- Full-screen forms
- Brutalist designs that focus more on functionality rather than aesthetics
Physically Engaging The Viewer
To keep viewers engaged more websites will be interactive features to allow users to engage more with the content such as:
- Data visualization tools
- Contests and games
- Drag and drop interactions
- Extended reality features/technologies
- Animated cursors
Live Chat And AI Chat Technology To Provide Support
With the advancement in AI technology, more websites are utilizing the chatbot feature to help all users with common issues and questions that arise and provide other support information.
Many websites will be using live chat support as well; in this world of instant gratification, users love to know that they can ask a question and receive an answer from a living person within seconds.
More website designs will be including micro-interactions to make the user experience easier and more visually pleasing such as:
- Links that change color with gradients when they have been opened
- Links that change color when scrolling over the button
- Small special effects when clicking on a link or button
Micro Animations To Guide Users’ Attention
A new trend that is arising is to use micro animations to attract the viewer’s eyes and guide them to the most important parts of the page.
One example of micro animations is text-heros which in laymen’s terms is similar to a GIF in that it is a flashy graphic used to attract attention, but rather than just randomly flashing it will display relevant text and direct the eye to the necessary content.
Overall Aesthetic Changes
There comes a time every few years when people need a visual cleansing, fresh scenery to view. After using the same fonts, graphics, and design layouts for so long, the human eye naturally becomes desensitized to what it is viewing.
People become less interested more quickly; to combat this issue new trends arise to mix things up a little and get people back on their toes.
Some changes you can expect to see are as follows:
- Art deco themes
- Broken grids
- Dark mode
- Frosted glass effects
- Grid lines
- Organic shapes
- Typography effects, new fonts, and styles
- Web textures
- More white space
Changing Trends At Lightening Speeds
Faster load times, improved graphics, and more accessibility for all are what you can expect from web design in 2023. There are more fun and exciting changes and trends to come, with technology advancing so quickly it is likely more fun and user-friendly changes will continue to be made.