If you have an online store, your product pages are an important part of your business. Either they convince potential customers to buy your products or they don’t. So what makes a great product page? It’s simple. A successful product page provides potential buyers with a combination of information, assurance, and motivation. That’s why it’s important for you to figure out the right combination of these things depending on your business.
To help you get started, the professionals at Thrive Web Designs would like to provide you with the following top things you can do to improve your ecommerce product pages.
Important Elements Of A Great Ecommerce Product Page
Captivating Visuals
In today’s world, people are all about instant gratification. That’s why it’s important to have captivating visuals that catch the eye. Visuals help potential buyers to process information faster and influence their decision-making. Therefore, adding high-quality images should be the number one priority for anyone with an ecommerce website.
Lifestyle Images
Since people can’t touch or inspect an online product in real life, they want a way to see it in their everyday lives. This helps them to decide whether your product is something they really need. Furthermore, lifestyle photos are viewed and shared more on social media than standard product images.
Whitespace
Whitespace has many positive uses in a professional web design. Most importantly, it helps potential customers to focus directly on your product. By adding an appropriate amount of whitespace around your product image you will reduce any distractions while increasing consumer focus.
High-Quality Images
It stands without reason that high-quality images are incredibly important. Since potential customers are viewing your products on all sorts of different devices, it’s important to provide them with the best images in the highest resolution possible.
Ability To Zoom
Potential buyers are always interested in the smallest details of your product. That’s why it’s important to add the ability to zoom in and out to allow them to take a closer look at the color, material, finish, and more.
Videos
With the ever-evolving technological advancements of today’s devices, watching videos from our tablets and smartphones is a part of our everyday lives. While high-quality images are important, video helps to tell a story to a potential buyer. Keep in mind, however, that quality videos can be expensive and time-consuming to make. That’s why it’s important to focus your video efforts on the products you sell the most.
Unique, Engaging Product Description
It’s important to understand that customers read and evaluate the quality of a description when considering the purchase of a new product. That’s why your product descriptions should be unique, engaging, and informative.
Since online visitors usually only spend an average of 15 seconds on a product page, it needs to be impressive. You need to sell them the benefits of your products, not just its features. This means you need to emphasize what they actually get from it when they purchase your product.
Reviews, Testimonials, Ratings
When it comes to an effective product page, you need to include social proof that your products are great. This includes reviews, testimonials, ratings, etc. It doesn’t really matter which ones you choose as long as they are relevant to potential customers. Keep in mind that it’s important to only display real, genuine reviews as consumers can easily spot fake ones from a mile away.
Product Suggestions
A great product page includes product suggestions that work to increase that chances of selling more than one product. It also allows customers to find different products that they may like instead. If you don’t include product suggestions, visitors may just leave your website without discovering other products they may want.
Help & Guidance
Since online buyers can’t touch or interact with your product before they purchase it, it’s important to provide them with help and guidance if they are looking for more information. That’s why great product pages include a live chat feature or detailed questions and answers. Your product page should also include clear information about how much it costs, associated shipping fees, your refund policy, and a sizing guide.
Professional Web Design
An ecommerce website is one of the most cost-effective ways to showcase and sell your products online. However, it’s important to pay special attention to your individual product pages in order to increase conversions. At Thrive Web Designs, we can help you create an online store that fits the individual needs of your business while capturing the attention of your intended audience.
If you need an ecommerce website don’t hesitate to give our professionals a call. We offer a wide variety of professional web design, maintenance, and support services to help transform your business and increase your sales. Contact us today by filling out our online form or call us at (208) 391-2504 today!
