When it comes to search engines, Google is king. Even more, when it comes to attracting local customers, nothing is more important than local search. In fact, over 70% of all consumer purchasing decisions are influenced by a Google search. That’s why Thrive Web Designs would like to provide you with the following reasons it’s important to claim and optimize your local Google My Business listing.
Local Search Results
Local search results are customized to a consumers geographical location. For example, if you search for a “dentist”, Google will show you a list of dental offices local to your zip code first. That’s why it’s important to take advantage of localized search results by claiming and optimizing your Google My Business listing. Doing so will help put you one step ahead of your local competition.
What is Google My Business?
Google My Business is a combination of Google Maps, Google+, Google Places, and Google Search all wrapped up in a singular dashboard. While it may sound overwhelming, it’s really not that hard to manage things once you get started.
Claiming your Google My Business listing is important because you want your business to show up in local Google search results when customers look for the specific products and services you offer. That’s why it’s vital to boost your visibility. Google My Business does this by letting your customers know that your business is active, maintained and supported.
Furthermore, Google Map results are populated with businesses that have claimed their Google My Business listings. By optimizing your listing with accurate, active information, the greater the probability that you’ll show up higher in local search results for targeted key terms.
Optimizing Your Google My Business Listing
While Google My Business is a free tool, it’s not a set-it and forget-it kind of platform. In fact, it’s quite the opposite. In order to get the most benefit from your Google My Business listing, you’ll need to optimize and maintain it on a regular basis.
Step 1: Claim Your Listing
- Add your actual business name
- Add an accurate physical address – not a P.O Box
- Add your local business phone number
- Select the proper category for your business
- Ensure all your business details are up-to-date
- Use high-quality images that accurately reflect your business
Once you’ve added the basics, you can move onto more advanced Google My Business techniques:
Step 2: Add Solid Content
- Upload an attention-grabbing logo
- Create and share regular posts
- Share website blogs on Google+
- Encourage local reviews and “check-ins” from your customers
- Consider having professional photos taken that showcase the personal side of your business along with the products and services you offer
Stop Waiting & Get Started!
If you’ve been putting off claiming your Google My Business listing, it’s time to stop waiting by taking action now. Not sure where to start? Contact Thrive Web Designs at (208) 391-2504. We can provide you with expert advice and help you get started building a local profile. We proudly offer effective SEO solutions for our professional web design clients in the Treasure Valley and throughout the U.S.