Choosing a logo design can be very in-depth, and there are quite a few elements that comprise a logo design. Here are a few:
Choosing the right colors for your logo is essential, as colors will play an important role in portraying certain feelings or emotions. For example, the color red gives off a fierce, competitive, and sometimes “mean” feeling since it’s the color of blood, satanic references, etc. If used in the right amount though, red can also be a very prominent and professional color too. Take blue for example: Blue is arguably used more in all logos, websites, and marketing material as it is seen as a very loyal, professional and confident color. Blue is also naturally soothing to the eye which makes it very pliable for most sites. Green gives off the feeling of earth, hence why the green movement with “eco-business” models all use green. White gives off a clean impression, which is very popular in web design, logo design and print layout. Since white is the color of “clean,” you will often hear web designers talk about using proper amounts of “white space” which refers to empty space on a website page.
Using the right font in a logo is another important factor. There are literally thousands of fonts available for commercial use, which your logo designer will utilize. Many fonts come in different families and all give out a different feel. Choosing a font that it prominent in your industry is a good practice. For instance, if you are starting an auto-parts franchise, using cursive fancy writing is usually not the common practice. Not to say that you can’t, but it’s not recommended.
3. Tag line, or no Tag line?:
A tag line or, “catch phrase” refers to the small catchy line after your logo that explains what you do, or something about the business. For example, “Bob’s Nuts and Bolts,” “where we put the bolt in your job!” Although this is a less than good example, you see how the tag line fits in with the logo, or business name. You’ll want to determine if you plan to use a tag line, with your logo before your designer starts implementing first design drafts.
4. Think of mediums:
Always consider where you may use your logo before having it designed. Are you going to use it only on your website? How about on mailing material like letterheads, address labels, your car? Choosing the right fonts and styles is essential when thinking of where you’ll include the logo. If your logo includes cursive or fancy hand-writing that is easy to see up-close, how will it look on the back of your car window? Or on small mailing labels?
Like any business in any industry, you will most likely grow out of your current style and design. Trends change and so do businesses. It’s up to you to be happy with a logo that you can easily see your business using for the next 5-10 years. Changing a logo design can prove to not only be costly from a production standpoint, but more importantly, from a marketing standpoint.
Contact us for more questions about achieving that perfect logo design for you and your business.