We all know that quality web design and good SEO are important elements when it comes to a website’s success. But how important is content? The answer may surprise you… Since people use the Internet to get information about the products and services they need, content is the single most important thing on your website. Content not only showcases who you are, and what you offer, it attracts search engines and increases site traffic by providing useful information to new and existing customers.
At Thrive Web Designs we help our clients incorporate effective content into their websites to create real and lasting results. That’s why we’d like to share with you what goes into effective content marketing and why it’s important to your online success.
The Core Of Your Content Marketing Strategy
At it’s core, your content marketing strategy should be focused on what your website/business is about, who you are helping, and what sets you apart from others. Content not only helps you inform and interact with your intended audience, it’s a great way to develop your brand and reputation while boosting your SEO in a competitive online market.
Website Development and Optimization
Your website is an important part of your content marketing strategy. A strong website with useful, well-written information plays a big role in whether or not a potential customer will consider your business relevant to their needs. If you take the time to understand the goals of your website and how they should be presented to your target audience, you will create a strategic, and effective content plan.
At the same time, it’s important to optimize your content with properly researched keywords to ensure search engines are delivering your website to the right audience. A search engine will crawl every page of your website while indexing essential data to determine what your content and business are all about. This, in turn, will determine where you rank when people search for the specific services they need using assorted keywords and phrases.
Blog & Social Media
A blog is another great way to maintain ongoing content to drive traffic to your website, improve search engine rankings, and position your brand as an industry leader while developing customer relationships. Creating fresh, original content week after week will not only boost your SEO but help you to connect with your intended audience on a personal level. This, in turn, will provide you with an opportunity to share regularly updated content on your social media platforms like Facebook and Twitter. Promoting your content using social media not only increases your visibility and connections, it helps drive business to your website by providing relevant, backlinked information to your users.
Another important thing to keep in mind is that Google is very particular when it comes to organic content, keywords, word count, and consistency. Without paying for backlinks or overstuffing keywords, they reward websites who provide the public with valuable information. That’s why a blog is absolutely essential when it comes to creating and maintaining organic, SEO-rich content.
While a well-designed website that is fully functional and aesthetically pleasing is important, content is king when it comes to search engine rankings and converting visitors into customers. Web design and content go hand in hand and must reflect the harmoniously balanced yin and yang. Good web design attracts potential customers while effective content is what keeps them on your site. The takeaway here is to remember that your website is an extension of your business, and developing a successful online presence includes a successful content strategy.
Want to learn more about our Boise content marketing services? Give the team at Thrive Web Designs a call at (208) 391-2504. We offer custom-tailored options to best fit the needs of your marketing strategies. From construction companies to interior decorators, tech companies to real estate brokers and non-profits, we specialize in custom, unique content that speaks directly to your business’s audience.