Do you own a business that sells products online?

An e-commerce website allows potential customers to reach your company anywhere, anytime. However, since users will be coming to your website to learn more about the products they want to purchase, it’s important to make the process as easy and intuitive as possible. While the success or failure of any website depends on the planning and preparation put into it, the rule of a successful e-commerce website is to persuade customers into making a purchase. That’s why it’s important to set a solid foundation by considering some of the following elements that go into an effective e-commerce website.

High-Resolution Photos

Product photography is one of the most important aspects of your e-commerce site. Most poor performing websites usually provide low-resolution images of their products. Since a buyer cannot see or touch a product in person, an e-commerce website should always provide high-quality photos that provide a potential customer with plenty of detail.

Detailed Product Descriptions

This may sound obvious but no one wants to buy something they have no information about. That’s why it’s important to provide detailed descriptions for every product on your site. Clear, accurate descriptions will help potential buyers make the decision on whether or not they want to make a purchase. Detailed product descriptions combined with high-resolution photos will not only increase your chances of making a sale but increase your rankings on major search engines.

Intuitive Navigation

Poorly structured e-commerce sites don’t perform well by making it harder for customers to find the products they’re searching for. When it comes to a successful e-commerce site, it’s important to have products properly named and put into categories that make them easy to find. Additionally, it’s just as important to make it easy for users to get back to the homepage, find contact information or go directly to their shopping cart. Doing so will make your site easy to navigate which will boost user experience and encourage visitors to return.

Effective Site Search

Another way to ensure customers find the products they’re looking for is to include a search tool. Many customers won’t want to waste time filtering through product categories. Instead, they want to look up a particular product based on its name, part number or description. By providing them with a search tool they can easily bypass the need to navigate your site in order to make a quick purchase.

Easy Checkout

User experience is critical to the success of an e-commerce website. If the checkout process is complicated or involves too many steps, shoppers will simply give up and leave. While you may think it’s a good idea to require users to create an account to help with future sales, it’s important to remember that not everyone wants to go through this process. That’s why you should always provide an alternative option for those to want to make a quick, one-time purchase.

Thrive Web Designs

An e-commerce website is one of the most cost-effective ways to showcase and sell your products online. At Thrive Web Designs, we can help you create an online store that fits the individual needs of your business. We offer simple and complex e-commerce solutions that will make the process easy for you to manage and easy for your customers to buy.

If you need an e-commerce website don’t hesitate to give our professionals a call. We offer a wide variety of affordable web design, maintenance, and support services to help transform your business and increase your sales. Contact us today!