Are you in the process of opening your own business and looking to build a website but don’t know where to start? While there are a wide variety of things that demand your attention right now, it’s important not to put off creating an online presence. That’s why Thrive Web Designs is here to help you with the following web design tips for small business startups.
Quality Vs Quantity
When it comes to building a company website, many small business startups bite off more than they can chew. Often times, people want to feature page after page of content but don’t have the budget to do so. That’s why it’s important to weigh quality versus quantity when you are just starting out.
In fact, it’s much better to start out with a small, high-quality website rather than spend essential money on building a giant site. Why? Starting out small gives you room to grow while saving money in the process. It also provides you with the ability to focus your time and energy on other important aspects of your business. Examples of a quality website include the following:
- A homepage where you will feature your company mission statement and important information about your company in a nutshell.
- An “About” page where you will feature detailed information about who you are, how you got started and what makes you an industry professional.
- Service pages where you feature information about the products and services you offer.
- Contact page where visitors can easily obtain the necessary information to contact your company.
In addition to these main pages, it’s just as important to ensure your website loads quickly and that each of your pages are optimized for SEO while creating an informative customer experience.
Strong & Visible Call-To-Action
While a website should be informative, it’s main job is to generate important leads and convert visitors into customers. The only way to do this is to have a strong, visible call-to-action. These incentives will give potential leads and customers a reason to either contact your company or buy what you sell. Below are a couple of examples of good call-to-action:
- Select Your (Product) – We have options!
- Build The Home Of Your Dreams Now!
- Request A Personalized Tour!
- View Our Success Stories!
You’ll also want to make sure that your call-to-action is clearly visible on your website and leads a visitor to a contact form, link, etc. Even more, you’ll want to ensure your phone number, email, and physical address can easily be found on your website.
It doesn’t matter if you are a startup or a well-established company, a good website uses a combination of content and media to tell the story of your business. While content is often the first thing many business owners focus on, it’s just as important to incorporate high-quality images. Why? A picture is worth a thousand words. Below are a few examples:
- If you are a security company, you may want to include pictures of happy families to create a sense of safety and trust.
- If you’re a home builder, you should have pictures of the homes you’ve built to provide potential clients with examples of your work.
- If you’re a specialized gym, you should have pictures of strong, fit individuals using your equipment.
High-quality images not only help sell your products and services, but they help online visitors connect with your company thus being the reason why they choose you over the competition.
Understand Your Customers
When it comes to a small business website, the most important thing you can do is understand the needs of your customers. What information would they look for when visiting your site? Answering this question will help you develop a solid foundation when building your website. Even more, the best way to do this is to research your customers to see what they are searching for along with your influencers and competitors to find examples of how they fulfill these needs.
Mobile Responsiveness & Quick Loading Time
Last but not least, it’s essential to ensure your website is mobile friendly and loads quickly under three seconds. Why? In today’s world, 90% of people use their mobile devices like a smartphone and tablet over a desktop computer. Even more, they don’t want to wait for a website to load. If it doesn’t load quickly, they will simply move on to the next website which could be your competitor.
Thrive Web Designs
Building a small business website doesn’t have to be a headache. At Thrive Web Designs, we help clients incorporate the above-mentioned tips to provide you with a website that not only looks great but functions great in order to bring in more customers. Our reputation and growth as a company is solely dependent on the services we provide not just during, but far after your website is completed.