In a world of growing competition, hundreds of new websites are launched every minute. In order to rank for first page results, your website needs to meet the requirements of important search engines like Google. This is where SEO comes into play. However, SEO trends change every year. Therefore, it’s important to keep your website up-to-date to ensure customers can find you. That’s why Thrive would like to provide you with the following professional web design guide to SEO in 2020.
Featured Snippets
In recent years, Google has evolved to provide users with a better search experience through featured snippets. A featured snippet is an informational result that appears in “position 0” above the #1 organic result.
To take advantage of featured snippets and drive more people to your website, you need to provide answers to commonly asked questions on your website. These snippets are then evaluated by Google and boosted to the top of search results depending on their quality. Why is this important? More than 50% of consumers click on these snippets before they do any other search result. This provides you with an excellent opportunity to stay on top of the competition and generate organic traffic to your website even if you don’t rank for the #1 organic result.
Mobile UX
A professional web design that’s not mobilized can actually lose most of its traffic over the coming year. Why? Most people use their mobile devices more than ever. This is especially true in 2020. However, it’s not just about having a mobile UX website. The interface of your website needs to be easy to use, read, and grab people’s attention while answering important questions they may have.
Since 85% of people search for the products and services they need using their smart devices, every page of your website needs to be optimized for mobile to keep up with your competitors. Even more, the more mobilized your website is, the higher your chances are of getting first page results on Google.
Voice Search
Google, Amazon, Apple, and more have incorporated voice search features to boost user experience with communicable devices. What does this mean? Almost 42% of people throughout the world use their smart home speakers to conduct a voice search via virtual assistant.
That’s why it’s important to optimize your website to ensure it’s voice search-friendly. This includes using natural language that answers concise questions throughout your content to satisfy a voice search query. You’ll also want to incorporate long-tail keywords and the use of addresses and locations for your local listings.
Videos
As with voice search, the popularity of online videos is on the rise. In fact, nearly 75% of consumers would rather watch a video on their mobile device than on television. That’s why YouTube has grown into the media giant that it is. This is especially true among millennials who prefer online videos compared to traditional content. That’s why it’s important to implement the use of online videos throughout your website and blog to attract a wide variety of users. Even more, it’s essential to optimize your videos to boost your SEO. This includes using appropriate keywords in your video description and headline to target people interested in the subject.
CTR & Dwell Time
With internet connection speeds becoming lightning-fast, click-through and dwell time rates are especially important when it comes to your SEO. Why? The number of people that click on your website and the amount of time they spend there will inadvertently tell Google how interesting your content is and if users are getting the information they need. This, in turn, will affect your online SEO rankings in 2020.
High-quality Content
High-quality content is essential to an effective SEO strategy. Online users want relevant, timely, and helpful content that they can actually use. Furthermore, Google rewards websites with quality content with higher search result rankings Why? People have questions and your website needs to answer them.
That’s why the content you provide needs to be well researched and easy to read. Online consumers tend to ignore websites or blogs that seem pushy with constant sales pitches. Instead, people want educational content that is easy to digest in the form of blog posts, videos, etc.
Conclusion
SEO is essential when it comes to getting ahead of the competition and boosting traffic to your website. While SEO trends fluctuate, it’s all about providing users with answers to their burning questions in 2020. That’s why it’s important to double-down on the things mentioned above. If you have questions or would like help with your SEO strategy, contact the team at Thrive Web Designs by filling out our online form or give us a call at (208) 391.2504. We offer professional web design, content marketing, and more to boost SEO and drive traffic to your website.
