Having a strong company brand is essential when it comes to people recognizing your business and setting you apart from the competition. Simply put, your brand is an external representation of your company that reflects the feelings you want to convey to your customers. It’s also a way to inform potential customers about your company, culture, and the services you provide.
While one of the main components of your brand is a logo, a brand is much more than that. Companies go to great lengths to craft their brands and find new, innovative ways to share it with the world. Whether your goal is to increase brand awareness, build brand equity, or launch a new company brand, your website will play an integral role in how it is perceived by your customers. That’s why Thrive Web Designs would like to provide you with the following ways you can boost brand recognition through professional web design.
Web Design Elements That Boost Brand Recognition
Design & Layout
The design and layout of your website should reflect the needs and desires of your target audience. That’s why you need to have a clear understanding of who they are and what they are looking for in a company. Depending on your business, this can range from fun and interactive to sleek and straightforward.
Color is a powerful tool that is used to evoke emotion in people. The colors you use throughout your website will determine how you are perceived by your customers. For example, Apple uses the color white to convey a message of cleanliness, innovation, and technology. Coke, on the other hand, uses the color red to convey feelings of excitement, energy, and passion.
A brand is used to set the look and tone of a company. That’s why it’s important to keep it consistent when it comes to the pages of your website, the products you provide and in your advertising/marketing. This will convey a consistent message that sticks out in the mind of potential consumers while building trust and familiarity in the process.
Brand symbolism is a powerful element of your company’s identity. When people interact with a symbol, it gets packed full of meaning over time. For example, McDonalds is known for their Golden Arches which people identify with as a place where they can get a fast, delicious meal. Whether it’s a graphic on your website, press release, or advertisement, the symbolism you use should reflect the values and services of your company.
High impact graphics are used on your website to capture the attention of your online consumers by telling a visual story that illustrates why your products and services are needed. This, in turn, makes your company more memorable, thus increasing discussion, referrals, and conversions.
Content is meat and potatoes of a website. It’s your way to speak directly to your consumers. Whether you want to communicate a strong, professional message or something fun and humorous, the quality and type of content you feature will place an important role in how your brand is received.
Professional Web Design
Building a strong brand is not only important for large corporations but for small companies as well. Branding is what sets you apart from the competition and makes you memorable in the minds of your consumers. A website is an excellent platform to build and expand your brand by using the powerful, effective design elements mentioned above.
At Thrive Web Designs, we are proud to provide clients with custom logo and web design services to help you achieve a professional branding experience for your new or existing business. For more information, contact us at (208) 391-2504 today.