In today’s digital age, nearly everyone has a social media account. Whether it’s Facebook, Instagram, or Twitter, people use social media to engage and interact with the world around them. From a business standpoint, however, social media reaches far beyond advertising. By engaging directly with your customers, social media not only allows you interact with your target audience through real-time conversations, it provides you with a way to share relevant information about your company while promoting your brand in the process.
At Thrive Web Designs, we understand how important social media is when it comes to competing in today’s online market. That’s why we’d like to share with you the following ways social media can be used as a powerful and effective tool for setting your business apart from others.
Increase Brand Awareness
Social media is one of the most cost-effective ways to boost your brand’s awareness while gaining the attention of your intended audience. Since today’s customers expect to find what they want quickly and easily, it’s important that your business is highly accessible and recognizable online. By engaging in social media, you not only have the ability to control the message of your brand, you make it easier for your customers to find and connect with you.
Reach Farther, Faster
Social media allows you to put your business out there for everyone to see. Whether you have one, or multiple social media accounts, potential customers will view your content and share it with others. Unlike traditional marketing methods, social media creates a ripple effect, allowing you to reach farther, and faster with less effort. Keep in mind, however, it is imperative to invest in affordable web design for a quality website to give people a place to go to find information about your company.
Lower Traditional Marketing Costs
As a business owner, it doesn’t take long to find out how expensive traditional marketing methods can be. While tools like print, radio, and Television ads can be helpful, social media can stretch your marketing efforts substantially at a fraction of the cost. Not only that but people have the ability to share your message with others thus increasing your customer reach. Since most businesses simply don’t have the money to spend on competitive advertising methods, you can, however, post multiple times each day using social media for free.
Boost Your SEO
Another way to increase the online visibility of your business is to use social media to boost your SEO. When a social media account gets a high amount of traffic, it sends a strong signal to important search engines like Google. That means your business will be found higher on the list of results when people search for the products and services you offer. Even more, people tend to trust local search results more than they do nationwide brands.
Drive Business to Your Website
Promoting your content using social media not only increases your visibility and connections, it helps drive business to your website by providing relevant, backlinked information to your users. Whether you’re offering industry information or spreading the word about a new product or service, each post you share has the potential to drive traffic to your website.
Increase Engagement
It’s no surprise that people don’t engage with a big, faceless company. With the ability to post relevant information that customers can actually use, you open up a direct line of communication with the people you are marketing to. Not only does this help build relationships between your business and potential customers, it makes your message more organic and less forceful. In other words, people are more likely to trust a company that communicates with them.
Thrive Web Designs
Thrive Web Designs can help connect your website to the social media platforms you use. We work with companies both large and small – local and national – to develop social media marketing strategies that work to your advantage for maximum exposure and marketing purposes.
If you would like more information or help with ideas to expand your brand and customer reach using social media marketing, contact us at (208) 391-2504.
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