At Thrive Web Designs, we love helping businesses nationwide with all their professional web design needs . However, we also care about supporting our local businesses throughout the Treasure Valley. While it’s important for businesses to attract customers on major platforms like Amazon, it’s just as important for them to highlight what they offer to their local community. That’s why we’d like to provide you with the following web design and business tips for attracting local customers during the holiday season.
Boost Your Local SEO
When it comes to search engines, Google is king. Even more, when it comes to attracting local customers, nothing is more important than local search. That’s why it’s important to take the time to claim your Google My Business listing and research specific keywords related to your company that people use to find the local products and services they need. Once you put in this work, we recommend adding these keywords into the following areas of your website to help boost SEO and attract traffic for a greater ROI:
- Page titles
- Page headers
- Page descriptions
- Body content
- Image alt text
Run Location-Based Ad Campaigns
Running location-based ad campaigns can be an important part of attracting local customers during the holiday season. In fact, location-based ads help even the smallest businesses compete with big corporations. By using targeted ads to engage the local community, you not only boost your brand’s personality and local charm, but you’ll also boost your local SEO thus making a huge difference when it comes to attracting local customers.
Even more, when it comes to running location-based ads, it’s vital to keep track of your results. By learning what works and what doesn’t, you can make future ads even more effective when it comes to reaching your targeted customer base.
Network, Network, Network
As the old saying goes, it’s all about “networking, networking, networking.” While networking can require an incredible amount of thought, careful planning, and hard work, other businesses on a local playing field are often good about meeting you halfway thus benefiting both of your businesses. That’s why it’s important to take the time to work with local influencers and host social gatherings to find and make connections. Word of mouth will go a long way in making your business stand out against the competition in the local community.
Partner With Local Businesses
Partnering with other local businesses can yield significant customers for your company. By giving back to the community you will not only build a good reputation, you’ll also help raise funds, donations, and awareness for specific causes that make a positive impact for those in your local area.
Ideas to help you partner with local businesses:
- Hold a mutual fundraiser that will support a community-based cause.
- Offer free services to a certain non-profit organization.
- Co-host an experiential community event to promote your respective brands.
- Run a cross-promotion to boost revenues while providing value to the local community.
Professional Web Design
In the end, by putting in the work to boost your local SEO, running location-based ad campaigns, networking with local influencers, and partnering with local businesses, you’ll gain the support and business of the community around you. If you would like more information on ways to attract local customers and boost your professional web design during the holiday season, contact Thrive Web Designs at (208) 391-2504. Our dedicated team of web design professionals can provide you with helpful advice and unique, custom designs you won’t find anywhere else on the web.