When it comes to blogging, consistency is the key to success. But how do you keep a consistent schedule for your business blog when there are so many other aspects of your business that require your time and attention?
Creating and maintaining a consistent blogging schedule can attract new users to a website. This can also save business owners time and money in marketing efforts by acting as a valuable marketing asset that can be shared across multiple social networking platforms.
Many businesses aren’t even aware of the impact simply having a blog can have. On the other hand, those who are aware just don’t feel they have the time for it or aren’t sure where to begin. Well, we’ve got you covered! Below you’ll find the benefits that a consistent blogging schedule can provide as well as tips on how to keep one.
Why a Consistent Blogging Schedule is Essential for your Business
Getting new eyes on your brand is essential for the success of any business. While many companies will throw money at various marketing campaigns, blogging is often overlooked. However, maintaining a consistent blog has been shown to increase traffic levels, impact Google ranking, and build trust within the niche or industry of a brand. Creating long-form content? Even better!
Google favors websites that continuously publish high-quality, useful, and helpful content. This is due to the search engine’s primary goal of providing consumers with the most relevant, high-quality results based on user search queries.
Creating long-form content allows you to delve further into any issue and deliver relevant information to readers, building your brand as a trustworthy expert in the primary area on which your business is focused. In return, Google rewards you with higher rankings in search engine results, resulting in more traffic and potential customers.
The catch? You need to be consistent with your blogging. Consumers and Google both demand frequently updated and well-written content. Fresh material ensures that your site is crawled on a regular basis. This is Google’s process of continuously mapping the web to connect users to the most relevant, helpful information.
How Do You Create a Blogging Schedule?
One of the hardest parts of blogging is making sure your posts go live in a strategic, consistent, and timely manner. Your content may be great, but if you don’t have a proper blogging schedule, all your efforts may very well be for nothing.
However, before you create a schedule, you must first understand your blogging goals and the variables that contribute to those goals. Setting long-term goals gives you ample time to determine if your plan is working and make modifications if need be.
Perhaps you want more visitors or newsletter subscriptions. Maybe you want more social media shares or more conversions. After you’ve reached this conclusion, you can develop an effective blogging schedule that will push you toward your goal.
What Should Be Included in Your Blogging Schedule?
The main thing you need to nail down in your blogging schedule is how often you will be posting and when those posts will be published.
There are varied opinions on the ideal number of posts that should be published per week. However, blogging is not one-size-fits-all. Someone who runs a political news blog is going to be posting much more frequently than the owner of a skincare brand.
The important thing is to understand what your target audience expects from you or create the expectation if there isn’t one.
You’ll also want to think about the types of content you will be sharing. Blog content isn’t limited to just articles. Do you run a podcast or YouTube channel? Maybe you’re a graphic designer or photographer? Working these elements into your blogging schedule will help fill your calendar and keep your content consistent.
Tips for Staying Consistent with Blogging
Once you have your schedule established, you need to stick with it. However, this is often the part that many business owners and bloggers struggle with. Below are several tips you can implement to help you stay consistent with blogging.
Set Up an Editorial Calendar
This is just a more detailed version of the blogging schedule you’ve already created. You know when you’re posting and why, but if you haven’t planned out what, you can quickly fall off track.
Create a dedicated calendar where you can schedule out your blog content a month in advance. This will clear up space in your head and help identify any holes in your content strategy that you might be missing.
For example, if you’re a landscaping business, you might notice that you have three posts about trees for the month and only one about lawn maintenance. Looking at your calendar can up you balance your blog’s content and may even trigger more ideas for the following months.
Have Posts Ready a Week Before the Post Date
Writing a post on the day of or before the scheduled date can make blogging feel like a burden. It’s also important to give yourself time away from a post before editing to make sure you’re looking at it with fresh eyes and don’t miss any mistakes.
If possible, set up a deadline to have your post ready at least a week in advance. This will give you time to triple-check that everything is good-to-go, as well as make sure that the post goes live even if something comes up.
Enlist a Blog Administrator
If you’re stressed about your ability to maintain a consistent blogging schedule, you may want to enlist the help of a blog administrator. This is someone who develops the overall blogging plan and makes sure that goals are met.
Hire a Freelance Writer
Writing is typically the most time-consuming part of maintaining a blog. A well-written 500-word article can take about two to three hours to complete from start to finish. And this doesn’t include any images, videos, or infographics the post may need.
If you don’t feel you have time to produce high-quality articles consistently, or maybe writing isn’t your forte, consider hiring a freelance writer to create content for you.
Creating and sticking to a blogging schedule will make life much easier for you and your business. Blogging is one of the simplest (and least expensive) ways to establish your brand as a credible authority online while also ensuring that your voice reaches your target audience on a frequent basis.
However, remember that consistency is essential. Whether you’re posting three times a week or three times a month, we hope the tips listed above will help you stick to your schedule and keep you at the forefront of your customer’s minds.