Why Video Is Great For Increasing Website Conversions

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Why Video Is Great For Increasing Website Conversions

In today’s technologically driven world, video marketing is all the rage. If you aren’t using videos to increase your sales and boost your online marketing efforts, you’re missing out on a significant opportunity to reach a large portion of your target audience.

People are visually driven and enjoy watching videos, especially online. Whether they are entertaining, instructional or educational, videos are a wonderful way to increase brand awareness without having to spend large amounts of money on expensive advertising. While there is, however, some upfront costs to hiring a video production service or buying your own basic equipment – online videos don’t have to be overly complex to produce amazing results. That’s why Thrive Web Designs would like to provide you with the following reasons video is a great way to expand your online marketing efforts while increasing website conversion rates.

Video Builds Consumer Trust & Confidence

Perhaps one of the greatest benefits of adding videos to your website is that they automatically help viewers establish a sense of trust with your company. This is because it’s much easier to believe someone when they actively demonstrate what they’re offering rather than just simply stating it on their website without any validation.

Video not only builds trust with your online audience, it helps increase confidence among those interested in your products or services. In fact, video content can increase consumer confidence in your company by more than 50%. By showing your products or services in motion, an online consumer will naturally feel that what you offer is the right solution to meet their needs.

Video Boosts Brand Awareness & Your Marketing Reach

It’s no surprise that nearly 90% of the U.S population watches online videos. In fact, video makes up a large portion of internet search results when people are looking for something in particular. If your business isn’t marketing to this massive online audience, you’re missing out on a powerful, low-cost way to boost brand awareness.

Not only does video boost brand awareness it expands your marketing reach by generating up to three times as many monthly visitors compared to regular content. By simply engaging your online audience with entertaining, informative or educational videos, you gain the potential of getting three times as many visitors to your website each month!

Video Improves SEO (Search Engine Optimization)

Google loves video and by adding video to your website you can greatly improve your SEO. Why? People are visually driven and demand video content – and Google is responding to that demand. That’s why they own Youtube. In fact, over 100 hours of video content is uploaded to Youtube each and every minute of the day. Not only are videos incredibly easy to share, they increase the amount of time people spend on your website while allowing you to incorporate important keywords into your transcripts. These transcripts are then indexed by Google and linked back to your website thus boosting your SEO.

Video Increases User Engagement

By their very nature, videos are an extremely engaging form of online content. When viewers take the time to watch your videos, they spend more time on your website thus increasing the amount of time they spend on that page. In fact, people spend more time on websites with video content than those without. On top of that, online consumers not only enjoy your content more making them more likely to engage with your company, their extended visits are great for boosting SEO while increasing your online conversion rates in the process.

Video Increases Consumer Action

Online video is a powerful tool for increasing consumer action like submissions, contact, and purchases. That’s because video inspires consumers, making them more likely to take action on your website after watching a video. In fact, statistics show that video more than doubles the chances of a viewer contacting or engaging with a company after watching an online video.

Thrive Web Designs

As stated above, adding video to your website is a great way to increase online conversion rates while engaging your audience and boosting SEO in the process. Ready to get started? At Thrive Web Designs, we offer affordable web design services that incorporate the use of video as a visually engaging form content. If you would like to learn more about adding video to your next website project, contact us today at (208) 391-2504.


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