Are you a commercial or residential contractor? Have you built a quality website to attract and manage potential customers? If the answer is no, you’re missing out on a great opportunity to grow and expand your business.
In the past, contractors have used business cards, flyers and word-of-mouth as marketing tools to find new customers. In today’s world, however, the Internet is the first place people look when they need help. That’s why successful business owners recognize the need for a strong, online presence. Contractors who invest in a quality website not only boost their brand and business, they increase their revenue by expanding their customer outreach.
At Thrive Web Designs, we design and develop a wide variety of unique websites for contractors. That’s why we’d like to share with you the following key components that go into making a good website while helping you succeed in a competitive, online market.
Websites for Contractors
It’s important for a website to flex and adapt to a variety of different formats that include different browsers and devices. If a website isn’t mobile-friendly, you’re more than likely to miss out on 40-50% of potential customers.
Content is King. Effective content must be original, relevant, engaging, and shareable. If the content on your website is overwhelming, lacks quality information or is too difficult to understand, potential customers can become easily confused or even irritated.
A contractor website must have a quality layout that is easy to navigate. Content should be accessible and easy to find. If a website is too complicated to navigate your visitors will leave and your website won’t meet its targeted goals.
Speed affects everything from the user experience to bounce rate, page views, search ranking and more. In fact, it only takes a few seconds for a visitor to decide whether they want to leave or wait for your website to load.
A URL describes a website or specific page to visitors and search engines. That’s why it’s important for a URL to be short, easy to remember and relevant to your business. An easily identifiable URL will also boost your SEO by helping search engines understand what your website/page is about.
A good contractor website should include a portfolio of finished projects. A portfolio provides potential customers with the ability to see what you’ve done and exactly what you’re capable of. This, in turn, will reinforce what sets you apart from the competition while helping you to attract new clients.
Client testimonials are a powerful way to enhance your credibility. Just like a resume, testimonials provide a proven track record of your performance while validating your qualifications.
A blog helps drive business to your website while boosting SEO by providing relevant information to your users. A blog also helps to build relationships with potential customers by covering relevant topics and answering questions to industry specific problems.
Social Media Links
Social media allows potential customers to engage with you and stay involved with your brand. Not only does social media increase your visibility, it provides users with additional ways to interact with you and view your website content.