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Are you setting up your online store? Do you need a few tips on how to improve it and make sure you maximize each channel? Great Logo Like any business, e-commerce or not, be sure to have a very clear and strong logo  that customers will easily be able to remember when they think of Read More »

Continue Reading 7 Things Every E-Commerce Website Should Include

There’s no mystery that blogging is a very powerful marketing tool for your website and online business. Blogging is not a new flavor anymore, but instead a typical practice in performing great SEO technique for webmasters, business owners and anyone else trying to improve their site. Why is blogging good for SEO? Google loves websites Read More »

Continue Reading Blogging 101: The SEO benefits of a blog

“Goals are dreams with deadlines.” – Diana Scharf Hunt   If you have been in the business world for a little while, you’ve probably heard the term S.M.A.R.T. Goals, coined by George T. Doran in the November 1981 issue of Management Review. SMART Goals are Specific (S), Measurable (M), Attainable (A), Relevant (R), and Timely (T). Setting Read More »

Continue Reading How to set S.M.A.R.T. Business Goals

Marketing your business online is much like marketing your business offline. Your goal is to find new customers and keep them intrigued and interested in your products and services. From there, your next job is to convert them from a visitor to a paying customer. So how do you do that online? Let us first Read More »

Continue Reading Keeping Your Visitors On Your Site

Today’s guest post comes from Cathy Miller,  a freelance business writer with over 30 years of professional writing experience from small businesses to Fortune 500 customers. Cathy started her own business in 2008, providing all forms of online and print business writing. Cathy has a business writing blog at Simply Stated Business, a health care blog at Simply Read More »

Continue Reading 10 Business Blog Killers and How to Fix Them

Tax season is well upon us now and for Boise small business owners, that means collecting and organizing all of our expenses, income, and write-offs from the past year. Many business owners, particularly those who are new to the world of entrepreneurship, are not benefiting as much as they can from keeping track and reporting Read More »

Continue Reading Idaho Tax Write-Offs for Small Businesses

We are living in such an exciting time for online marketing. With social media at an all-time high in popularity among both business owners and customers, the possibilities for online promotions are endless. It’s important to know how your customers prefer to receive these promotions as well as the best methods to use in order Read More »

Continue Reading Boise Social Media

This article is inspired by a recent post on the Business Insider and When a small business ventures out to find new business, one of the first things they usually will do is have a website built. Here is a list of the top 10 things to follow when either building a website yourself, or having Read More »

Continue Reading Boise Web Design Essentials